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Proposal of Communication Mix in Selected Company
Matyšková, Dana ; Marko, Dávid (referee) ; Milichovský, František (advisor)
Topic of diploma thesis is communication mix of Arkon Flow Systems, s.r.o. company. It focuses on specific communication mix of a product and it compares theoretical basis with real conditions. Diploma thesis also contains communication mix improvement suggestions for the distributors, customers and end users. Benefit of this study would be production, sales and profit growth in the field of measuring and regulation instruments. Diploma thesis focuses on international markets in Latin America, especially in Peru.
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Change in breathing economics during exercise due to previous application of breathing exercises based on the Wim Hof method to warm up
MARKO, David
The Wim Hof method is a worldwide phenomenon nowadays. The aim of our work is to determine whether the application of breathing exercises based on WHM will affect the breathing economy in subsequent spiroergometry in adolescent runners (14 boys and 14 girls). Runners underwent two identical graded exercise tests within 3 days, while before one of the tests was performed breathing exercise containing three rounds of controlled hyperventilation and subsequent breath holds. The spiroergometric test consisted of 4 two-minute load phases 1, 2, 3, and 4 W-kg-1. After the application of breathing exercises, there was a significant effect on the kinetics of VO2 (5.09%, 3.11%, 1.55% and 3.39% increase in individual phases of the test). There was also a significant increase of VO2-HR-1 (7.89%, 5.02%, 6.78% and 6.9%). On the other hand, smaller values were measured for the RER, where significance was demonstrated in the first three phases (7.53%, 2.94%, 2.7% and 0.85%). The parameters VE, VT and BF were not significantly affected. No significant differences were measured in the change in the involvement of the breathing sectors. The results of our work show that due to breathing exercises, including controlled hyperventilation and breath holding, the kinetics of oxygen consumption can be accelerated, which can lead to facilitated endurance performance.
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Proposal of Communication Mix in Selected Company
Matyšková, Dana ; Marko, Dávid (referee) ; Milichovský, František (advisor)
Topic of diploma thesis is communication mix of Arkon Flow Systems, s.r.o. company. It focuses on specific communication mix of a product and it compares theoretical basis with real conditions. Diploma thesis also contains communication mix improvement suggestions for the distributors, customers and end users. Benefit of this study would be production, sales and profit growth in the field of measuring and regulation instruments. Diploma thesis focuses on international markets in Latin America, especially in Peru.
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Comparison of results of spiroergometry on running and bicycle ergometer of athletes with different specialization
MARKO, David
A choice between a running or bicycle ergometer is not possible in every laboratory. Significant differences may appear in measuring results of ergometers with different load specificity. The aim of our thesis is to find out about the differences of values during the spiroergometric test at the running and bicycle ergometer in sportspeople with different specialization, adolescent categories of mountain cyclists and medium and long track runners. To carry out all the testing, the Functional Load Diagnostic Laboratory belonging to the Department of Sport Studies at the University of South Bohemia. All cyclists and runners underwent both tests during three days having an equal physical condition. The tested parameters included the VO2max value, breath volume, minute ventilation, breathing frequency, maximal heart frequency, and maximal watt performance. Our results proved significant differences of all examined parameters in runners. There was a significant difference in cyclists´ results noted in the following parameters: VO2max, breathing volume, minute ventilation, and watt performance. The average values of the most important parameter, VO2max, in runners, was equal to 60,6 ? 4,24 ml.min-1.kg-1 while running, and 56,0 ? 5,34 ml.min-1.kg-1 while cycling, however, cyclists reached the value of 56,6 ? 5,16 ml.min-1.kg-1 when running, and 61,30 ? 4,47 ml.min-1.kg-1 when cycling. The results of our thesis have proven factually as well as statistically significant differences of measuring results in both running and bicycle ergometer, depending on the type of exercise.
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Faktory pôsobiace na dynamiku vzniku malých a stredných podnikov v členských krajinách EÚ
Marko, Dávid
The thesis is dedicated to small and medium-sized enterprises. The subject of interest are small and medium-sized enterprises, which comprise the foundation of economy, drive the force of employment and economic growth. The aim of the thesis is to describe factors, which have impact on establishment of small and medium sized enterprises. The partial aim is to divide the countries of European Union into clusters that have similar characteristics. In the conclusion are drawn recommendations for representatives of economic policy directed to support of this field.
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