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Comparison of the NHK with the Western models of public broadcasting
Machytková, Marie ; Sýkora, Jan (advisor) ; Labus, David (referee)
(in English): The main goal of this work is to compare the activities of the Japanese public broadcaster NHK with the generally valid media models and western medial patterns. It also supposes to determine whether these models corresponds with the work of NHK. Japanese Nippon Housou Kyoukai is ranked among the largest media companies in the world and i tis often being linked to british BBC, which (in the world of journalism) stands out as a clear and strong leader and model. Therefore, this work tends to use the BBC as a mirror for NHK activity. It will compare these two public broadcasters in terms of credibility and popularity with the audience, and it will also examine the goals of public broadcast set by those two companies. NHK in contrast with the BBC has a difficult position. In order to be a proper public broadcaster and to be able fo fulfill the public service obligations, it has to offer its content mainly in two different languages. Because of this, this works also compares editorial approaches to news processing for Japanese and Western audiences, because the approach can sometimes vary and may affect the message's appearance. This work should also find an answer, wheter NHK deserves to be linked to the BBC and whether it can be considered as a solid news source. At the same time, it...
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