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Games of preschool girls and boys
Matoušková, Klára ; Smetáčková, Irena (advisor) ; Presslerová, Pavla (referee)
Gender differences between children take an important part in the process of creating their future concept of identity. It is important that people who care about children wouldn't restrict children because of following common gender stereotypes. Many differences between men and women are based on social rules so they are not naturally created. The aim of my work is to determine whether pre - school children are already so clear-cut in gender that it will affect the selection of toys and play or not. Based on developmental theories can be expected that preschoolers have already built the basic gender identity, but they still would be seen as partially changeable. To achieve the goals I used individual interview method with the children and their subsequent structured observations during their free play. Major outcome of my research is that preschool children in the most cases have the same idea like adults about what the girls and boys prefer. Observation of the free play shows that girls are not that strongly decided in gender questions as boys are.
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Games of preschool girls and boys
Matoušková, Klára ; Smetáčková, Irena (advisor) ; Presslerová, Pavla (referee)
Gender differences between children take an important part in the process of creating their future concept of identity. It is important that people who care about children wouldn't restrict children because of following common gender stereotypes. Many differences between men and women are based on social rules so they are not naturally created. The aim of my work is to determine whether pre - school children are already so clear-cut in gender that it will affect the selection of toys and play or not. Based on developmental theories can be expected that preschoolers have already built the basic gender identity, but they still would be seen as partially changeable. To achieve the goals I used individual interview method with the children and their subsequent structured observations during their free play. Major outcome of my research is that preschool children in the most cases have the same idea like adults about what the girls and boys prefer. Observation of the free play shows that girls are not that strongly decided in gender questions as boys are.
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Word and Image in Advertisement
MATOUŠKOVÁ, Klára
This thesis deals with trends in printed advertising, with focus on linguistic, as well as visual features. In the theoretical part, some characteristics of advertising are introduced. Furthermore, the language of advertising and typical lexical and syntactical means is described. The practical part is based on an analysis of a corpus of advertisements from the German magazine ?Der SPIEGEL? which were published during the years 1990 - 2010. The aim of the thesis was to find out if and how advertisement has changed during those two decades. It also discusses the question which effect the specific use of language had on the readers.
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