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European migration crisis in Czech and Austrian media
Lohynský, Jan ; Nečas, Vlastimil (advisor) ; Cebe, Jan (referee)
The role of the media within the European migration crisis is the main topic of this work. In the theoretical part I explain the concepts and theories, as well as describe the media systems of the Czech Republic and Austria as countries of interest of the further research. The 'State-of-the-art' section then also presents the research into the coverage of the European migration crisis conducted so far. Some of the studies provide not only interesting findings but also inspiration for my own research part. In the practical part I describe the employed methodology which is formed by a quantitative content analysis. Selected daily newspapers in the Czech Republic and Austria were selected for the research. 502 articles in total were coded to provide data for the findings. The findings provide answers to 7 research questions based on the prevalence of the articles within the selected media, themes of the articles, actors present in the coverage, terms used to describe those trying to enter the EU, employed frames, offered explanations and suggested solutions. The findings show both similarities but also differences between the two countries of interest. The findings can only be generalized to a certain extent as the research has its limitations. However, it can be stated that the work dives deep enough...
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Business strategy proposal of Praginfo company with the focus on marketing communication
Lohynský, Jan ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor thesis "Business strategy proposal of Praginfo company with the focus on marketing communication" deals with an analysis of the theoretical base related to the development of a business strategy, describes the Praginfo company and offers a proposal of a new business strategy, which should guarantee growth of the company. In the theoretical part the thesis explains the basic concepts associated with enterpreneurship and tourism, then the thesis comprehensively summarizes the theory connected with the creation of a business strategy and describes Praginfo company, including the markets it operates on and services it offers. As a part of the analysis of the Praginfo company, the thesis also offers a view of current marketing communications of the company in order to create a better proposal of marketing communication in the practical part. In the practical part the author uses the set of information acquired in the theoretical part and builds a proposal of a business strategy, that includes the proposal of a vision and a mission of the company. Then the author offers three key situation analyses, proposes setting of strategic goals and strategies to achieve them. Last but not least, the author focuses on the development of a proposal of marketing communication, including rebranding and an...
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