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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategic analysis of private healthcare facilities with a focus on marketing strategy
 Lebeda, Stanislav ; Jankůj, Miroslav (advisor) ; Střítecký, Rudolf (referee)
In the theoretical part, I introduce strategic analyses needed for strategic management of a company, and theoretical aspects of marketing communacation, including marketing mix. The aim of the practical part of this work is creat strategic analysis of Evropské centrum stomatologie s.r.o. (Europien center of stomatology s.r.o.), and an analasys of its marketing activities, proposing improvements to both thein strategic management and marketing activities.
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Management and organisation of small sport clubs in Kutná Hora region
 Lebeda, Stanislav ; Král, Pavel (advisor) ; Syrovátka, Oldřich (referee)
The work analyses exquisite aspects of management and organisation of small sport clubs. The practical part of work is bent on organizations in Kutná Hora region.
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