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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Online marketingová komunikace firmy působící na trhu leadershipových programů
 Langášová, Markéta ; Stříteský, Václav (advisor) ; Machek, Martin (referee)
The main goal of this masters thesis is to analyze current marketing communication of a specific leadership development company active and the Czech market and its effectiveness. Based on the results recommend measures for improvement using appropriate channels. In the first part theoretical background of online communication, strategic framework and measurement of performance is introduced. Statistics, expert surveys and insight from opinion leaders from the field are included to provide more practical and comprehensive understanding of approach to individual channels, current trends and potential future development. Second part is dedicated to analysis of online communication strategy of chosen leadership development company. Analysis are based on interviews with relevant target group, comparison of online activities of competition and clickstream analysis of data from Google Analytics of various communication channels.
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Credit rating crisis and position of rating agencies after crisis
 Langášová, Markéta ; Bolotov, Ilya (advisor) ; Čajka, Radek (referee)
Rating agencies are key players on today's financial markets. For a long time they have kept an exeptional position and held respect of investors. In last few years they became a frequent subject of discussions, because of their involvement in the US subprime crisis. The purpose of this thesis is to introduce rating agencies and rating itself, its role on todays markets and how it could have affected the development of the recesion in USA. The goals is to find possible reasons, that might have caused overrating of structured finance instruments. A part of this thesis is also focused on analysis of after crisis situation in credit rating industry and comparison of regulating steps taken in USA and EU.
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