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A study of the possibilities of using recycled concrete in the UAE for the production of structural concrete
Lakomá, Karolína ; Novosad, Petr (referee) ; Hela, Rudolf (advisor)
The thesis focuses on verifying the possibilities of utilizing recycled concrete aggregates originating from demolitions in the United Arab Emirates (UAE) in structural concretes for ready-mix concrete technologies. The theoretical part summarizes knowledge in the field of recycled concrete aggregates, their preparation, and production. It outlines the standard requirements for the UAE, the Czech Republic and globally. Additionally, it describes the influences of recycled aggregates on fresh and hardened concrete. The goal of the experimental section was to verify the resulting properties of natural and recycled aggregates. Moreover, the thesis addresses the formulation design for reference and recycled concretes. Tests for both fresh and hardened concrete were conducted based on these formulations. This work compares the achieved results with those obtained in another study from the Czech Republic which is also focused on the use of recycled concrete. Furthermore, an economic analysis comparing the prices of reference and recycled concretes on 1 m3 is conducted within the experimental section.
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Fictional news in media as a way of advertising
Lakomá, Karolína ; Dolanský, Pavel (advisor) ; Trampota, Tomáš (referee)
Bachelor thesis "Fictional news in media as a way of promotion" deals with the issue of media messages which are based on mystification, untruth or half truths in order to arouse interest its beneficiaries and to draw attention to the brand, product, social problem or just to entertain. Sometimes the victim of a hoax is only the audience, sometimes are victims the media itself. In marketing area it has became more often to use the method of dissemination the advertising via viral communication where the recipients transmit information between themselves and spread it further. For this to happen, the advertising in the message must be skillfully hidden or not contain it at all. This work defines the concept of fictional news as well as the concept of promotion. It provides examples of media mystification in the history of mass media and examples of successful viral campaigns. The whole issue is demonstrated by the Czech adaptation of one of Australia's successful campaign for men's deodorant, which was based on the spreading fictional news and promoting a non-existing company. The work examines how the Czech media and Czech audience deal with the fictional press release.
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Fictional news in media as a way of advertising
Lakomá, Karolína ; Dolanský, Pavel (advisor) ; Trampota, Tomáš (referee)
Bachelor thesis "Fictional news in media as a way of promotion" deals with the issue of media messages which are based on mystification, untruth or half truths in order to arouse interest its beneficiaries and to draw attention to the brand, product, social problem or just to entertain. Sometimes the victim of a hoax is only the audience, sometimes are victims the media itself. In marketing area it has became more often to use the method of dissemination the advertising via viral communication where the recipients transmit information between themselves and spread it further. For this to happen, the advertising in the message must be skillfully hidden or not contain it at all. This work defines the concept of fictional news as well as the concept of promotion. It provides examples of media mystification in the history of mass media and examples of successful viral campaigns. The whole issue is demonstrated by the Czech adaptation of one of Australia's successful campaign for men's deodorant, which was based on the spreading fictional news and promoting a non-existing company. The work examines how the Czech media and Czech audience deal with the fictional press release.
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