Home > Search Results: Kyselová, Karolina
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business strategy for the Chinese market - an example of Coca-Cola HBC
 Kyselová, Karolina ; Machková, Hana (advisor) ; Olšanová, Květa (referee)
This thesis deals with the business strategy in the Chinese market, which is introduced a concrete example of the business strategy of Coca-Cola. According the breadth of the topic there is not included the overall business strategy of mentioned company, but corporate social responsibility, which is the third pillar of the strategy. The aim is to compare by values of social responsibility and setting the Coca-Cola's current situation on the Chinese market and local governments attitude to the main problems of this area. The first chapter is describe the economic growth and current economic development of China, which is marked by the global financial crisis. In the context of sustainable development of Coca-Cola is worth mentioning the Convention and the obligations arising from the country for membership in the ILO. This issue is devoted to the second chapter. The last chapter describes the business strategy (including the basic pillars of the strategy "4A"), with a focus on ensuring sustainable growth. This information is used not only to approach the business strategy, but also for possible access to government compared with the real situation in the country.
Detailed record
China-business giant
 Kyselová, Karolina ; Jiránková, Martina (advisor) ; Řehořová, Veronika (referee)
In recent decennary China has noticed unique economic boom that brings not only positives but also the negatives that doesn't have only regional meaning. Thesis is trying to bring nearer the socioeconomic development that country noticed (emphasis on period from 50th years of the last century to the end of the 20th century); reforms (that are with this connected) and their propagators (Mao Ce-tung and Teng Siao-pcheng), economic situation of 21 th century and also to point out the impacts that are caused by the such big economic boom (demographic and environmental). "A Year Without Made in China" by Sara Bongiorni point out the influences that China has. The author decided for boycott of chinese products (for the whole year). By this she proclaims, how much China influences other consumers all over the world.
Detailed record

See also: similar author names
2 KYSELOVÁ, Kateřina
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English