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Text editor for seniors
Kudela, Ondřej ; Kubánková, Anna (referee) ; Komosný, Dan (advisor)
The thesis deals with the design and implementation of a simple text editor adapted for seniors in the age group of 90 years and more. The text editor is one of the applications of the operating system for the seniors, which is used to facilitate the work on the computer. The goal of this work is to build an easy to use text editor supporting basic formatting using Markdown markup language and to implement a suitable form of document management and archiving. The work describes the created source code, the translation of the Markdown language into a PDF document, text formatting, file handling, multilingual translation of the application, voice assistance, and the development of the graphical environment. The results of the work are published on the GitHub repository.
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Online marketing strategy of iUcto.cz
Kuděla, Ondřej ; Pavlíčková, Jarmila (advisor) ; Knechtl, Jiří (referee)
The share of online marketing activities in the marketing of companies continues to grow. But without an online marketing strategy, it is impossible to effectively coordinate activities and exploit the full potential that online marketing offers. The main objective of this thesis is to analyze the state of online marketing tools of iUcto.cz project and suggest recommendations, which will then enable the creation of meaningful and effective online marketing strategy. The various online marketing tools are described in the theoretical part of this thesis. It is followed by a brief description of the used tools, presentation of the iUcto.cz project and its competitors, and analysis of the iUcto.cz website, in the practical part. Based on this, the specific recommendations for online marketing channels, which could be interesting for the iUcto.cz project, are stated in the final part of this thesis.
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PR articles as a part of unpaid linkbuilding
Kuděla, Ondřej ; Nemrava, Jan (advisor) ; Fidler, Petr (referee)
The aim of this bachelor thesis is to define PR (Public Relations) articles in light of Search Engine Optimization (SEO) and describe the possibilities of publishing PR articles on Internet servers in the Czech republic. In the preamble of the thesis, I introduce the theory of linkbuilding, which improves the position of the website in the search engine results for given key words. Thesis is focused on unpaid linkbuilding and even presents other possible types of activities, besides publishing PR articles. The next part of the thesis is focused on the value of PR articles mainly for SEO purpouses, but also for general marketing. In the last part of this thesis, the publication of PR articles on chosen PR servers is practicly demonstrated, and also some useful tools are mentioned.
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