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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
A book as part of culture: The perception fo books by the generation Y and their representation in the media
 Krumphanzl, Filip ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
The goal of this thesis is to clarify the status of books in the current Czech culture using scientific methods. Since there are many possible ways to achieve this widely defined goal, it was necessary to choose certain methods (and therefore an overall angle of the examination). Two specific methods were selected - a questionnaire for members of Generation Y and media analysis of culture sections of the Czech daily newspapers, Mladá fronta DNES and Právo during the months of June and December of 2017. Theoretical background, description of the methods and explanation of all the key terms are part of the theoretical section. The objective of the questionnaire is to map reading preferences and habits of young readers. The questions are focused on qualitative and also quantitative aspects of book reading. The overarching objective of the media analysis is to provide an accurate image the media paint about books. This will be achieved by thorough examination of all the articles that mention them. Just like with the questionnaire, qualitative and quantitative aspects will be tracked.
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Media image of the Apollo 11 spaceflight in the Czechoslovak press
 Krumphanzl, Filip ; Bednařík, Petr (advisor) ; Šírová, Tereza (referee)
This bachelor's thesis focuses on media image of the Apollo 11 spaceflight to the Moon and back, including the days right before and after the event. In particular, it is about the image as it was depicted by a three contemporary Czechoslovak daily newspapers - Rudé právo, Mladá fronta and Svobodné slovo in the months of July and August of 1969. Among other things, the work examines whether forenamed newspapers distorted the facts or otherwise misinterpreted the reality that would denigrate the ideological enemy. In other words, whether they were ideologically biased. It is only logical given that the United States was in a state of high alert with the Soviet Union which had it's own cosmic programme. The chapters explaining the international situation, the role of the space program in the Cold War and the conditions of Czechoslovak media back then are part of the theoretical part. This work can serve as an addition to the previously known facts about the propaganda purposes of the Czechoslovak press during the culmination of the Cold War. Due to the detailed analysis of the material, it is possible to distinguish not only how but also the intensity of every specific newspapers about the event.
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