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The Influence of Advertising Regulation in the Tobacco Industry
Krobová, Kateřina ; Kincl, Tomáš (advisor) ; Rytina, Jan (referee)
The main aim of this theses is to outline the possibilities and ways of tobacco marketing regulation products and assess the effectiveness of these methods. The first part of the thesis is a theoretical part, which in addition to the basic definitions, history of advertising, advertising regulation of legal process in the European Union and the Czech Republic, describes possible methods of regulation. In this context with legal process will be pointed to the shortcomings of regulation. The second part is the practical part, which will be evaluated by secondary data. The main works are treasures of international studies and research investigating the effectiveness of regulation. The outcome will be a comparison of the consumption of tobacco products in different countries. In the introduction I define the basic notions of advertising and advertising regulations, and the ways in which advertising can be regulated. Subsequently look back into history and outline the evolution of advertising, regulation of tobacco products, and especially the reasons why there was a need of regulation. Praktical section will examine the efficiency of the regulation, that is to reduce the consumption of tobacco products. In conclusion, I will try to evaluate the impact of regulation on tobacco advertising.
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