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National Repository of Grey Literature

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Proposal to improve the marketing communication of the company Kriška, Michael ; Mráček, Pavel (referee) ; Havíř, David (advisor) This bachelor thesis deals with the improvement of marketing communication of the company Decathlon, operating in the Czech Republic under the name DECASPORT s.r.o. The thesis is divided into three parts, which are the theoretical part explaining the basic concepts of marketing and marketing communication, the analytical part which focuses on analysing the company and its communication and marketing mix with the subsequent use of analyses, and the design part that deals with individual concrete proposals for improving marketing communication. Detailed record

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