National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Influence of journalistic proffesion on personal life of journalists
Krejčí, Eva ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
anglicky This diploma thesis focuses on the influence of journalistic profession on personal, private and family life of journalists. The aim is to find different approaches by which people employed in the media approach their work and reconcile personal life with employment, as well as to identify and describe possible differences in attitudes between men and women. The method of qualitative research is semi-structured interviews followed by analysis through grounded theory. A sample of respondents made up of men and women who work in the media of various types, focus and reach at the time of writing this diploma thesis should help to get a comprehensive view of the matter.
Consumer behaviour on the czech market of cola beverages with focus on three most popular brands
Požárová, Karolína ; Vávra, Oldřich (advisor) ; Krejčí, Eva (referee)
Main goal of my bachelor thesis was to discover popularity of the three most famous cola drink brands on the Czech Market, which are Coca-Cola, Kofola and Pepsi in the various demographic groups. Theroetical part describes charasteristics of the main terms and procedures which are used in the practical part. Practical part selects useful information of secondary research combined with results of author's questionnaires. At the end of thesis is data evaluation of all researches and marketing reccomendation.

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1 Krejčí, Eliška
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