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Sales promotion in focus on ON Trade marketing
 Kostková, Karolína ; Krátký, Stanislav (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis covers an analysis of the individual marketing activities of Plzeňský Prazdroj, a.s. with a focus on the Birell brand on ON Trade market. There are defined four parts in the bachelor’s thesis. The first part deals with the theory where there are the basics of marketing, brand and point-of-sale communication defined. The second part defines Plzeňský Prazdroj company, Birell brand and its competition. The third part describes and analyses the individual activities in the market and their evaluation. The fourth part describes plan of activities for the next year.
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See also: similar author names
7 KOSTKOVÁ, Klára
5 Kostková, Kateřina
7 Kostková, Klára
1 Kostková, Kristýna
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