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Marketing Strategy of Hotel Bítov
Růžičková, Žaneta ; Kočí, Alena (referee) ; Kočí, Alena (referee) ; Šimberová, Iveta (advisor)
My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
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Financing Of Projects from EU Funds
Kočí, Alena ; Damborský, Jaroslav (referee) ; Heralecký, Tomáš (advisor)
The goal of the thesis is to consider various ways how to finance expanded entrepreneurial plans of a selected starting company with the focus on sources of the European Union funds. The first chapters present the general possibilities of the financing of companies and consider suitability of their usage. At the end of these chapters forms of the financial support from the European Union Funds are discussed. The next part is focussed more practically. The expanded entrepreneurial plans of the Orange Academy company, which are intended for the grant, is introduced here. The ability of the company to meet a liability resulting from the given way of financing are mentioned as well. The aspects of the realization of the project appeal and possible consequences, if the conditions after approval are not completed, are the necessary part.
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Marketing Strategy of Hotel Bítov
Růžičková, Žaneta ; Kočí, Alena (referee) ; Kočí, Alena (referee) ; Šimberová, Iveta (advisor)
My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
|
|
|
Financing Of Projects from EU Funds
Kočí, Alena ; Damborský, Jaroslav (referee) ; Heralecký, Tomáš (advisor)
The goal of the thesis is to consider various ways how to finance expanded entrepreneurial plans of a selected starting company with the focus on sources of the European Union funds. The first chapters present the general possibilities of the financing of companies and consider suitability of their usage. At the end of these chapters forms of the financial support from the European Union Funds are discussed. The next part is focussed more practically. The expanded entrepreneurial plans of the Orange Academy company, which are intended for the grant, is introduced here. The ability of the company to meet a liability resulting from the given way of financing are mentioned as well. The aspects of the realization of the project appeal and possible consequences, if the conditions after approval are not completed, are the necessary part.
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