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Marketing Situational Analysis of a chosen Company
 Kočárníková, Dominika ; Svoboda, Petr (advisor) ; Ezrová, Hana (referee)
This Bachelor thesis focus on the present condition analysis of the selected company, which is involved in a food processing. Fundamental terms such as Marketing mix and an Analysis of the marketing environment are specifically defined in the Theoretical part of this theis. The practical part deals with trading company Vodňanská drůbež, a.s. It describes marketing mix of this company, with the PEST analysis of macro, micro and internal environment. There are the proposed recommendations based on SWOT analysis in the final part of the thesis.
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