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Management and Marketing of Men's Softball World Championships 2019 in Prague and Havlickuv Brod
Klempířová, Tereza ; Pravečková, Petra (advisor) ; Štědroň, Jakub (referee)
Title: Management and marketing of Men's Softball World Championship in Prague and Havlíčkův Brod in 2019 Objectives: The main objective is to evaluate the organization as a component of the management and marketing and promotion strategy of the Men's World Championship 2019 in Prague and Havlíčkův Brod. On the basis of the performer analysis, also propose opimization tools that would lead to an improvement in the quality of the organization, which would increase its competitivness. Methods: The first method is the in-depth interview method. The interview was conducten with members of the sports event's organizational team. The secon method use dis the analysis of documents, both internal toCzech Softball Association and publicly available. Next, the method that was chosen is the method of comparative analysis, which was used to compare the real course of preparations and the World Championship event itself with theoretical starting points. Results: Based on the analysis and evaluation of the organization as a sub-component of management and marketing, it was found that the quality of the organized event was at a high level and there were no major complications that would disrupt the fullfillment of events's goals Even so, there i room for improvement, which is why a list of recommendations has...
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