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Role of Destination management organisation East Bohemia in the tourism development
Skalická, Eliška ; Khendriche Trhlínová, Zuzana (advisor) ; Kouřilová, Jana (referee)
Destination management is a management method, which is based primarily on the cooperation of stakeholders from the private and public sector while ensuring the effective development of tourism in the destination. The aim of the thesis is to evaluate the status of destination management organisation in the promotion of tourism. The actual impact of the functioning of destination management organisation on tourism cannot be directly analyzed. However destination management organisation, through implementing projects focused mainly on marketing and cooperation with other stakeholders, positively promotes tourism in the destination.
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Developement projects in Usti Region
Vayhelová, Gabriela ; Khendriche Trhlínová, Zuzana (advisor) ; Hommerová, Dita (referee)
The diploma thesis focuses on the Usti Region in terms of development projects which have been implemented. The irst part explains the basic definitions related to the development projects, includes the theoretical basis of the developement projects management, which is a defining element of it´s success and describes characteristic of non profit organizations. Usti Region has very specific economy and other characteristics, that´s why the detail analysis is part of the practical chapter and gives us general overview to the situation in the region. The interest in the development is progressive in time, that´s why the analysis of completed projects in Oparno Mill is included in the thesis. It aims to assess whether the projects were implemented correctly and their influences are positive for the territory. We work with hypotheses that were confirmed. We can conclude that human resources have an impact on the region development and also the n-goverment non profit organizations may contribute to the development of the territory with limited resources.
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Utilization of cultural monuments in urban development
Uhlířová, Jana ; Khendriche Trhlínová, Zuzana (advisor) ; Vochozková, Jacqueline (referee)
This masters thesis examines the role and involvement of cultural objects in the world today. Its aim is to assess the possible solutions recovery and use of immovable monuments. The thesis is determined by the general definition of cultural monuments, its legislative and institutional framework, the use and sources of funding. Following practical part deals with the previous themes in the context of the particular immovable monument, the monastery of St. Francis of Assisi in Votice. It is a sacred monument of regional significance. The outcome of this masters thesis is to determine the optimal solution of the usage of the monument with an emphasis on preserving its value.
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The Role of Local Government for the Protection of Cultural Values
Jelínková, Karolina ; Khendriche Trhlínová, Zuzana (advisor) ; Vochozková, Jacqueline (referee)
The diploma thesis sets out to deal with the role of local governments for the protection of cultural values. The theoretical part discusses what cultural values are, what are their contributions and why it is necessary to protect them. This is followed by the analysis of instruments and institutions regarding the protection of culture values in the Czech Republic with the focus on Prague, being a significant cultural centre with many cultural values within its territory. It can be seen that local governments have many options on how to protect their cultural values, for which their level of initiative is crucial. The Prague government has many institutions and instruments aiming to protect the cultural values of the area, however there are some shortcomings. The most current one is a missing updated cultural strategy in Prague. From a long-term point of view, it can also be seen that there is a decline in spending on culture and lack of education and awareness in the cultural sphere.
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Traffic development in Pilsen
Kratochvíl, Martin ; Khendriche Trhlínová, Zuzana (advisor) ; Jetmar, Marek (referee)
This masters thesis deals with the influence of urban mobility on the quality of life in the city. It presents the theoretical assumptions for the implementation of such a transport policy which, in turn is said to lead toward a better quality of life. The aspect of sustainability is also taken into account during this thesis. This study sets out to analyze the urban mobility in all of its forms and provide examples of foreign cities whose transport systems are positively evaluated. A practical session was carried out, which focused on the case of Pilsen, to find the relationship between the urban mobility system and the impact on quality of life through their implemented and planned projects.
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Communication strategy of cities, municipalities and regions
Honzík, Jiří ; Khendriche Trhlínová, Zuzana (advisor) ; Olšová, Petra (referee)
The main subject of the thesis Communication strategy of cities, municipalities and regions is to introduce the theoretical concept of marketing communication of municipalities, cities and regions and to evaluate the role of communication in development of cities and regions. The first part of the thesis is aimed on the issue of impact of marketing communication on the development of municipalities, cities and regions in theory. The second part is aimed on evaluation of communication of the town of Lovosice with its target groups with an emphasis on residents. Within this part of the thesis there are analyzed particular components of the communication of the brand of the town of Lovosice through analysis of the town environment, analysis of perception of the town by residents by exploration among residents and analysis of particular communication channels used by the town. The town of Lovosice has not drawn up any strategy paper overaching the communication of the town, nor sufficiently secures the area by adequate staffing. The communication of the town is not effective - it lacks integrity and consistence. If the town intends to be more successfull in building its brand, it should develop strategic plan of the communication and sufficiently staff this area. The town should implement interactive communication with the residents based on the regular exchange of informations, and then to base the development activities the obtained informations.
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Migration region's attractiveness and their economic performance
Holatová, Lucie ; Macháček, Jaroslav (advisor) ; Khendriche Trhlínová, Zuzana (referee)
The Master's thesis is focused on the migration of population within the Czech republic. The migration flows within each individual region are explored and compared with selected economic indicators of the regions. Regions of the Czech republic are chosen as the main units for analysis, complemented by research on individual counties. The analysis highlights key trends in spatial movement of the population in the recent years. Subsequently the analysis focused on, whether the population movement is associated with an economic attractiveness of given administrative unit. The hypothesis being whether the increase in economic indicators of an administrative unit is follow by an increase in migration inflows to that unit. This hypothesis was not confirmed in any of the analyzed regions; only a weak correlation was established.
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The role of NGOs in tackling unemployment
Fišar, Milan ; Khendriche Trhlínová, Zuzana (advisor) ; Kouřilová, Jana (referee)
The thesis topic is the role of the non-profit sector in the field of unemployment solutions. The first part relates the consequences of unemployment and non-profit activities and highlights their importance in mitigating the effects of unemployment. This part also points out impact of non-profit organizations to increase employment and employability. In the next chapter, using examples from practice outlines the possibilities of cooperation between the NGOs and public administration. The third part focuses on statistical data on unemployment in the Czech Republic and then in more detail in the Vysočina Region. The final section describes in detail activities of NGO Fokus Vysočina and also several other examples of activities of social enterprises in the Vysočina Region. The conclusion summarizes the results and gives recommendations for further improvement.
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Communication of public administration of towns and cities in development planning
Růžičková, Julie ; Khendriche Trhlínová, Zuzana (advisor) ; Vochozková, Jacqueline (referee)
The thesis defines communication of local administration in the field of development planning and introduces tools of this kind of communication. The available tools of communication are firstly analysed in the theoretical part and it is prefaced into praxis by description in case of city Tábor. The probe of inhabitants of the city outlines the interest of citizens in development planning and their opinion on current level of communication. The results of the thesis show that even if local administration uses wide range of described tools, it is necessary to fight for education and enlightenment of citizens, in execution of public administration and in the field of development planning as well. To make the communication process more effective and to get citizens more involved in development planning there is a need to promote this process and make it more attractive.
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