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National Repository of Grey Literature

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Innovation policy of Israel Křivová, Petra ; Müller, David (advisor) ; Bolotov, Ilya (referee) The goal of this thesis is to understand the innovation policy of Israel and find recommendations for innovation policy of Czech republic. The first chapter aims to define basic theoretical concepts of innovation and measurements of the efficiency of innovation policy and competitiveness of the economy as such. The second chapter analyzes the innovation policy of Israel, its origins, the factors causing innovative thinking, the government tools for the support of innovation and successful innovation projects. The final chapter contains a comparison of the innovative aspects of the two countries, evaluation of cooperation and inspiration for the Czech innovation system based on my research. Detailed record

Marketing strategy of PAUL bakeries on the czech market Křivová, Petra ; Lhotáková, Markéta (advisor) ; Olšanová, Květa (referee) This thesis is divided into four parts. The first chapter deals with the theoretical explanation of the concept of marketing and its concepts. The second chapter is dedicated to the marketing planning. It includes and explains the main tools of marketing planning. These are mainly setting goals and mission statement, SWOT analysis and segmentation, targeting and positioning. The third chapter focuses on the marketing mix and provides definitions of its parts. The fourth chapter focuses on the PAUL bakery and the application of theoretical part into practice. Detailed record

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3	KŘIVOVÁ, Pavla

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