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Prohibited comparative advertising
Křenková, Michaela ; Patěk, Daniel (advisor) ; Eichlerová, Kateřina (referee)
Prohibited comparative advertising The Diploma thesis, Prohibited comparative advertising, deals with prohibited comparative advertising according to Czech legislation and legislation of the European Union. The aim of the thesis is primarily to deal with what makes comparative advertising unlawful. The diploma thesis is divided into four chapters: terminology, development of the legislation in the Czech Republic, comparative advertising legislation in the Czech Republic and the EU legislation, and self regulation of advertising. The attitude of the society to advertising as such has been developing as well as the attitude of the society to the comparative advertising. The legal regulation of unfair competition in the Czech Republic has its origins in the Austro-Hungarian monarchy. After the First World War, the newly created state of the Czechoslovak Republic, became a member state of the Paris Convention for the Protection of Industrial Property. Thus, it bound itself to ensure appropriate legal remedies for nationals of other countries in the Union to suppress unfair competition. Based on this commitment, the Act on Protection Against Unfair Competition, which is the inspiration for the currently valid legislation on unfair competition, was adopted. The legal regulation of comparative advertising...
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Influence of endogenous and exogenous factors on the human skull morphology
Křenková, Michaela ; Bejdová, Šárka (advisor) ; Ibrová, Alexandra (referee)
Variability of human skull morphology is affected by neutral evolution processes such as genetic drift, gene flow or mutation, as well as enviromental factors, which includes air temperature and humidity and type of diet, especially its toughness. These factors act differently on individual parts and larger formations of the skull. Climate mainly influences the shape and size of the middle face, concretely nasal cavity. Diet affects the mandible, the volume of the chewing muscles and adjacent areas. On the other hand, the temporal bone and cranial base reflects genetic distances and therefore is a reliable indicator of population history. However, it is not possible to determine precisely the extent of the influence of these factors, because individual parts may vary depending on the other parts of the skull, thereby making it difficult to determine these factors correctly. Key words: morphology, human skull, climate, diet, subsistence strategy, genetic factors, ancestry
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Prohibited comparative advertising
Křenková, Michaela ; Patěk, Daniel (advisor) ; Eichlerová, Kateřina (referee)
Prohibited comparative advertising The Diploma thesis, Prohibited comparative advertising, deals with prohibited comparative advertising according to Czech legislation and legislation of the European Union. The aim of the thesis is primarily to deal with what makes comparative advertising unlawful. The diploma thesis is divided into four chapters: terminology, development of the legislation in the Czech Republic, comparative advertising legislation in the Czech Republic and the EU legislation, and self regulation of advertising. The attitude of the society to advertising as such has been developing as well as the attitude of the society to the comparative advertising. The legal regulation of unfair competition in the Czech Republic has its origins in the Austro-Hungarian monarchy. After the First World War, the newly created state of the Czechoslovak Republic, became a member state of the Paris Convention for the Protection of Industrial Property. Thus, it bound itself to ensure appropriate legal remedies for nationals of other countries in the Union to suppress unfair competition. Based on this commitment, the Act on Protection Against Unfair Competition, which is the inspiration for the currently valid legislation on unfair competition, was adopted. The legal regulation of comparative advertising...
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Multi-criteria Optimization in Project Management
Křenková, Michaela ; Fiala, Petr (advisor) ; Borovička, Adam (referee)
Multi-criteria decision making is a common issue in everyday life. If the decision doesn't have a significant impact on the future of the company, it is possible to decide intuitively. However, if they do have such an impact, it is sensible to use decision methods. A company implementing changes via projects might find itself in a situation, where it doesn't have enough resources to execute all projects at once and therefore the company has to decide which projects shall be executed, when and in which order. The choice of an appropriate method also depends on other factors. If the company has strictly defined restrictions it is possible to use multi-criteria programming methods; if the company wants to know the order in which to execute the projects, it will use one of the methods of multicriteria evaluation of options. If there are multiple decision-makers, whose decisions might vary, it is possible to use team expert choice methods. The next important task after choosing the project selection method is to prepare project plans, also based on appropriate methodology.
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Pre-employment background screening in the Czech Republic
Křenková, Michaela ; Stříteský, Marek (advisor) ; Šikýř, Martin (referee)
Pre-Employment Background Screening (abbreviated PEBS) can be characterized as a set of activities usually conducted before the commencement of the employment under which an employer collects selected personal information voluntarily provided by his job applicants and verify with their consent the completeness, accuracy and veracity of this information, all with a view to selecting the most suitable prospective employees.
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Solving of blending and diet problems
Křenková, Michaela ; Fábry, Jan (advisor) ; Čížek, Ondřej (referee)
The aim of this work is to ascertain in which situations can be used models of blending and diet problems. It will draw together different examples and describing steps in solving them. The work is divided into two main Chapters: - Blending Problems, and Diet Problems. Both types of linear programming problems are first briefly discussed, which is then followed by the creation of a mathematical model, with explanations for creating constrains and objective functions. Examples are solved with optimizing software LINGO.
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Legal and ethic questions of regulation of advertising - unfair competition in advertising
Křenková, Michaela ; Zamazalová, Marcela (advisor) ; Černá, Jitka (referee)
Klamavé údaje obsažené ve sdělené reklamě mohou být jednak nepravdivé, ale i pravdivé, pokud kontext, ve kterém byly sděleny, může uvést v omyl. Spotřebitel je schopen uvěřit reklamě tím víc, čím více se zakládá na pravdě. Reklama vždy pracuje s určitou mírou nadsázky, jde pouze o to, jestli je objektivně možné tuto nadsázku odhalit. Při posuzování možnosti oklamání adresáta se bere v úvahu osoba běžného spotřebitele, průměrných znalostí. Z judikatury lze vyčíst, že podle názoru soudců 10-15 % obyvatelstva se dá oklamat pokaždé.
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