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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Telemarketing as an Effective Tool of Marketing Communication
 Juránek, Patrik ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This dissertation is compounded from theoretical and practical part. The theoretical one is focused on description of telemarketing and its kinds. Then presents database marketing from build own database through types of database marketing and data mining. For effective telemarketing is essential to use various tools, specific forms of calls, knowledge of phone structure and art of negotiation with difficult customers. Integral part is the fair system of reward and well set selection process. The core of the practical part is to apply obtained theoretical knowledge on the real environment of telephone operators and managers of telemarketing agencies. The results from realized questionnaire research are interpreted to analyze under what conditions is telemarketing effective tool of marketing communications. Achieved findings are consequently used for formulation of suitable recommendations.
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The Development of Manager Personality
 Juránek, Patrik ; Hiršová, Miloslava (advisor) ; Váchová, Lucie (referee)
This dissertation is compounded from theoretical and practical part. The theoretical one is focused on analyses of chosen inner mechanisms of self-management. It takes closer look on those characteristic and aspects of human personality which take important part in the creation of the manager's personality. Thanks to this knowledge it is possible to make a conception about the way how single mechanisms participate in the development of individual personality. The core of the practical part is to apply obtained theoretical knowledge on the real environment of management faculty in Jindrichuv Hradec. The results from realized questionnaire research are interpreted with an aim to plot level of students' self-management in connection with personal development. Achieved findings are consequently used for formulation of suitable recommendations.
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