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Communication activities "Nadace Terezy Maxové dětem" Foundation in particular with project TERIBEAR
Bendlová, Klára ; Jirků, Vojtěch (advisor) ; Dolanská, Nora (referee)
This bachelor thesis deals with the communication activities of the "Nadace Terezy Maxové dětem" foundation, in particular with the project TERIBEAR. This project is integrated in so called cause-related marketing, which is based on the principle of useful cooperation of a commercial subject and a noncommercial one for the sake of a good purpose. This bachelor thesis describes the communication activities of the foundation, which have been realized in order to support children placed in infantile asylums or children's homes, after the split-up of the indigenous "Nadace Terezy Maxové" foundation. The aim of this thesis is to demonstrate the necessity of utilizing the marketing tools in communication of the non-profit-making organizations. This thesis also includes the definition of the non-profit-making sector, in contrast to the profit-making sector. The non-profit-making sector is specific as compared with the profit-making one, which is evident in their different ways of communication. The particularities of the non-profit-making organizations are well shown in the way of using the marketing and communication tools in so called social marketing campaigns. On the basis of this fact, this thesis reflects the particularities of social marketing, which is used by the non-profit-making organizations. A...
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The Ministry of Transport campaign "Nemyslíš-Zaplatíš!" in years 2008-2009
Grieslerová, Martina ; Jirků, Vojtěch (advisor) ; Dolanská, Nora (referee)
Bachelor's thesis "The Ministry of Transport campaign "Nemyslis?-Zaplatis!" in years 2008-2009" deals with a long-term communication campaign of the Ministry of Transport aimed against aggressive and dangerous road traffic. The communication strategy is based on three main topics, which are alcohol and other psychoactive drugs, aggressive driving and speeding and the use of safety harnesses. To fully understand the topic, it provides a small introduction into the traffic situation and road accidents in the Czech Republic. There are also a few terms, such as social marketing, social campaign or even marketing itself, explained at the beginning. It also describes steps in the social marketing planning process. The actual case study follows, providing both basic campaign characteristics and its background. It also analyzes the communication channels chosen. Furthermore, it deals with the media consequences caused by this unique campaign and finally, at the end, marketing effectiveness is analyzed, though merely temporarily since the end of the campaign is due to the end of 2010.
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Help the Children collection Projekt : case study of the 11th year in 2009
Bokotejová, Helena ; Jirků, Vojtěch (advisor) ; Dolanská, Nora (referee)
The bachelor thesis named Help the Children! Collection Project - Case Study of the 11th year in 2009 deals with a particular period of this long-term collection project in terms of noncommercial marketing, aiming to describe this project in detail with focus on the aspect of communication. The particular chapters therefore deal with a general characteristics of this project, its specific target groups or various possibilities and ways how contributions can be made to the collection bank account and how it is therefore possible to support projects helping disadvantaged children and children at risk. Considerable attention is also given to the communication of the project during the period of the 11th year, the nature of its campaign and the communication tools used. By means of the terminology of the non-profit sector and of the social marketing, the thesis introduces us to the basic terms related to the topic.
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Communication activities "Nadace Terezy Maxové dětem" Foundation in particular with project TERIBEAR
Bendlová, Klára ; Dolanská, Nora (referee) ; Jirků, Vojtěch (advisor)
This bachelor thesis deals with the communication activities of the "Nadace Terezy Maxové dětem" foundation, in particular with the project TERIBEAR. This project is integrated in so called cause-related marketing, which is based on the principle of useful cooperation of a commercial subject and a noncommercial one for the sake of a good purpose. This bachelor thesis describes the communication activities of the foundation, which have been realized in order to support children placed in infantile asylums or children's homes, after the split-up of the indigenous "Nadace Terezy Maxové" foundation. The aim of this thesis is to demonstrate the necessity of utilizing the marketing tools in communication of the non-profit-making organizations. This thesis also includes the definition of the non-profit-making sector, in contrast to the profit-making sector. The non-profit-making sector is specific as compared with the profit-making one, which is evident in their different ways of communication. The particularities of the non-profit-making organizations are well shown in the way of using the marketing and communication tools in so called social marketing campaigns. On the basis of this fact, this thesis reflects the particularities of social marketing, which is used by the non-profit-making organizations. A...
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The Ministry of Transport campaign "Nemyslíš-Zaplatíš!" in years 2008-2009
Grieslerová, Martina ; Dolanská, Nora (referee) ; Jirků, Vojtěch (advisor)
Bachelor's thesis "The Ministry of Transport campaign "Nemyslis?-Zaplatis!" in years 2008-2009" deals with a long-term communication campaign of the Ministry of Transport aimed against aggressive and dangerous road traffic. The communication strategy is based on three main topics, which are alcohol and other psychoactive drugs, aggressive driving and speeding and the use of safety harnesses. To fully understand the topic, it provides a small introduction into the traffic situation and road accidents in the Czech Republic. There are also a few terms, such as social marketing, social campaign or even marketing itself, explained at the beginning. It also describes steps in the social marketing planning process. The actual case study follows, providing both basic campaign characteristics and its background. It also analyzes the communication channels chosen. Furthermore, it deals with the media consequences caused by this unique campaign and finally, at the end, marketing effectiveness is analyzed, though merely temporarily since the end of the campaign is due to the end of 2010.
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Help the Children collection Projekt : case study of the 11th year in 2009
Bokotejová, Helena ; Dolanská, Nora (referee) ; Jirků, Vojtěch (advisor)
The bachelor thesis named Help the Children! Collection Project - Case Study of the 11th year in 2009 deals with a particular period of this long-term collection project in terms of noncommercial marketing, aiming to describe this project in detail with focus on the aspect of communication. The particular chapters therefore deal with a general characteristics of this project, its specific target groups or various possibilities and ways how contributions can be made to the collection bank account and how it is therefore possible to support projects helping disadvantaged children and children at risk. Considerable attention is also given to the communication of the project during the period of the 11th year, the nature of its campaign and the communication tools used. By means of the terminology of the non-profit sector and of the social marketing, the thesis introduces us to the basic terms related to the topic.
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