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Prevalence of neurodegenerative disorders in patients with esophageal achalasia
Jerie, Martin ; Vojtěch, Zdeněk (advisor) ; Šonka, Karel (referee) ; Bronský, Jiří (referee)
Introduction: Achalasia is a primary motility disorder of the esophagus due to degeneration neurons in myenteric plexus. Although the exact pathogenesis is unknown, autoimmune and neurodegenerative processes seem to be involved. We thus hypothesized that the prevalence of neurodegenerative and/or neuroinflammatory disorders (NDD) with autoimmune component could be higher among patients with achalasia and vice versa as the background pathogenetic mechanisms might be similar. Methods: This was a prospective, observational, comparative questionnaire-based study. Patients with achalasia from a gastroenterology center and patients with NDD from neurology centers in the Czech Republic were enrolled. Patients from achalasia group were then examined by neurologist and neurological patients by gastroenterologist, including further testing to confirm or rule out either NDD and achalasia, respectively. We assessed the prevalence of both achalasia and NDD and compared them with prevalences in general population. Results: A total of 150 patients with achalasia and 112 patients with NDD were enrolled. We observed an increased prevalence of NDD among patients with achalasia (6.0 % (9/150) as compared to the estimated 2.0 % prevalence of NDD in general population, p=0.003). In the NDD group, 32 out of 112 patients...
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Football match of AC Sparta Praha as a product for marketing
Jerie, Martin ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: Football match of AC Sparta Praha as a product for marketing Objectives: The main goal of the thesis is to elaborate suggestions and recommendations for improvement of marketing activities on the match-day. Methods: The improvements are based on electronic interviewing AC Sparta Prague fans and personal interviews with marketing experts in the field of football. Direct observation without use of technique was used as well. Results: Recommendations and suggestions are focused on making more effective use of the marketing elements of AC Sparta Prague football matches. The main reasons for fans dissatisfaction are lack of toilets and its uncleanness, low capacity of food stall and slow operation. Safety and match-day program can be improved as well due to fans' opinion. Key words: Sport marketing, fans' satisfaction, marketing research
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Marketing Research of Customer's Satisfaction in Sport Centre JEREMI Sport
Jerie, Martin ; Pecinová, Markéta (advisor) ; Ruda, Tomáš (referee)
Title: Marketing Research of Customer's Satisfaction in Sport Centre JEREMI Sport Objectives: The aim of the study was to determine customer's satisfaction with services offered in the sport centre JEREMI sport. Based on the results to develop proposals for improving services and increase customer's satisfaction. Methods: The research used a qualitative and quantitative method of questioning. For quantitative methods were used polling, for qualitative were used observation and interview. Results: The results are shown in graphs, tables, and cross classification. Then forwarded to the management of the sport center to increase customer's satisfaction. Key words: Sport marketing, service, service marketing mix, quality, expectation
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Football match of AC Sparta Praha as a product for marketing
Jerie, Martin ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: Football match of AC Sparta Praha as a product for marketing Objectives: The main goal of the thesis is to elaborate suggestions and recommendations for improvement of marketing activities on the match-day. Methods: The improvements are based on electronic interviewing AC Sparta Prague fans and personal interviews with marketing experts in the field of football. Direct observation without use of technique was used as well. Results: Recommendations and suggestions are focused on making more effective use of the marketing elements of AC Sparta Prague football matches. The main reasons for fans dissatisfaction are lack of toilets and its uncleanness, low capacity of food stall and slow operation. Safety and match-day program can be improved as well due to fans' opinion. Key words: Sport marketing, fans' satisfaction, marketing research
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Marketing Research of Customer's Satisfaction in Sport Centre JEREMI Sport
Jerie, Martin ; Pecinová, Markéta (advisor) ; Ruda, Tomáš (referee)
Title: Marketing Research of Customer's Satisfaction in Sport Centre JEREMI Sport Objectives: The aim of the study was to determine customer's satisfaction with services offered in the sport centre JEREMI sport. Based on the results to develop proposals for improving services and increase customer's satisfaction. Methods: The research used a qualitative and quantitative method of questioning. For quantitative methods were used polling, for qualitative were used observation and interview. Results: The results are shown in graphs, tables, and cross classification. Then forwarded to the management of the sport center to increase customer's satisfaction. Key words: Sport marketing, service, service marketing mix, quality, expectation
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