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City branding of Czech regional capital cities
Jenček, Lubor ; Šifta, Miroslav (advisor) ; Šerý, Miloslav (referee)
Lubor JENČEK: City branding krajských měst v Česku Abstract This thesis deals with city branding of Czech regional capital cities. Its goal is to compare city branding of Czech regional capital cities and reveal a functional mechanism of city branding in practice. The theoretical framework of this thesis is based on the concept of branding, which is first discussed in general and later theoretically and practically expanded. Its functions in general are discussed. In the empirical part, the main research attention is dedicated to concepts of place branding and city branding on the case of the contemporary city branding of Czech regional capital cities The thesis aims to answer six research questions divided into three thematical groups - interpretation of Czech regional capital cities' brands, motivation for their creating and use, and the ways how to manage them. Answers to these questions should reveal actual condition of Czech city branding. A combination of qualitative and quantitative methods is used in this thesis. Data were acquired by questionnaire survey targeted at all Czech regional capital cities' representatives, and semi-structured interviews with representatives of four selected cities (Ostrava, Zlín, Plzeň and Ústí and Labem) as case studies. The results of the thesis can be applied in...
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The regionalization of Bohemian Paradise based on the analysis of symbols used for its promotion
Jenček, Lubor ; Šifta, Miroslav (advisor) ; Semian, Michal (referee)
The regionalization of Bohemian Paradise based on the analysis of symbols used for its promotion This bachelor thesis is devoted to the issue of regional identity. The area of interest of this thesis is the Bohemian Paradise region. The purpose of this thesis is to set a spatial and symbolic shape of Bohemian Paradise as based on promotional materials from information centres. First objective is to spatially define Bohemian Paradise - define its borders. Second objective is to discover, if a given promotion makes this region a homogeneous or a heterogeneous unit. Last objective is to identify symbols of Bohemian Paradise. As regards the structure of the thesis, the aim of the first introductory part is to introduce concepts and terms which are used in the second part of this thesis. The third part of thesis contains confrontation of results from this thesis with results of Michal Semian's thesis from 2010. This thesis is based on descriptive statistics as well as qualitative methods. Keywords: region, symbol, new regional geography, institutionalization of the region, symbolical shape of the region, promotional materials, Bohemian Paradise
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