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Company Marketing Strategy
Jelínková, Vendula ; Suchý, Marek (referee) ; Schüller, David (advisor)
This thesis describes the proposal of a marketing strategy for a language school and translation agency MKM, which brought a book Wine Words to market last year that with professional English form, learns the wide range of wine terminology. This book became the basis of the whole thesis and is analyzed in terms of the environment in the form of situational analysis. Subsequently a criteria list was created, which becomes the basis for an Ishikawa diagram, and thanks to it the critical points were found, which were reflected in the draft marketing strategy.
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Getting rid of social networks addiction
Roček, Vojtěch ; Řepa, Václav (advisor) ; Jelínková, Veronika (referee)
The aim of this thesis is to find a method how to test the tools for an intervention with procrastination on social networks. The thesis tests and according to a built scale evaluates if there are people who are addicted to social networks. Further, the thesis introduces tools suitable for the intervention of this addiction and states distinct suggestions on how to perform a wider research to explore the most suitable tools. The thesis compares both the software tools centered on measuring, blocking, hiding and aiming, and psychological tools centered on how to work with oneself through calming down and mindfulness or creating a personal vision. The research is aimed at the PC and smart phones Android platforms. The outcome is a suggestion to investigate both tools individually described and their variable combinations during the intervention of the addiction to social networks to closely understand the effect of their using and practical implementation.
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Technical level playgrounds and incidence of injuries incurred on these facilities.
JELÍNKOVÁ, Vlasta
The aim of the thesis ?Technical level of playgrounds and the injuries rate at these places? is to assess the overall condition of facilities and equipment located there and to analyse their safety for children using selected methods. The first part of the thesis focuses on a description of selected terms and introduction of child injuries depending on technical conditions and a state of playing equipment, then on an introduction of requirements of technical standards for design of playing equipment and appropriate safety of an impact attenuating surface and on regulations on cleanliness and hygiene of playgrounds. In the second part, I have analysed the current state of playgrounds at selected locations depending on injuries. For the field work, I had prepared forms ? a questionnaire (annex no. 1) and a check-playground report for entering the findings (annex no. 2). This form is based on standards ČSN EN 1176 and ČSN EN 1177 concerning equipment and surfaces on the playground. From acquired information, I have evaluated the safety level of playgrounds and defects and deficiencies of the equipment. The form contains 20 criteria, 15 of them are concerned with safety and accident prevention on the playing equipment. Five questions focus on cleanliness, hygiene and public awareness. Fulfillment of all 20 points is essential for evaluation - the playground is safe. Failing in any of hygienic criteria, the playground is qualified as safe under reservation. Failing to satisfy one of the 15 criteria according to the ČSN standard, the playground cannot be qualified as safe. I have analysed ten playgrounds in locations of Trhové Sviny, Ledenice and Jílovice. After the survey and forms evaluation, I found that the condition of playgrounds is not up to standards and seven playgrounds do not match the criteria. The biggest problem I found regards a surface where the impact attenuating surface is not deep enough. Technical design of playing equipment is fine, especially with the new equipment. The older ones are under reservation. Other defects are particularly in area drainage, they were found with six playgrounds. The suggested solution to these shortcomings is to use special suitable materials (special rubber and elastic mats) and sufficient depth of sand or gravel. You also need to ensure a sufficient drainage. I would also recommend that keepers should ensure the investigation in order to select the proper game equipment according to the age groups at particular playgrounds. The proposed method of removing defects should be used for the local keepers as a methodology for prevention of child injuries and thus to the reduction in the cost of subsequent treatment.
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Manipulative marketing tactics
Jelínková, Vendula ; Sedláček, Jiří (advisor) ; Votrubová, Klára (referee)
This thesis examines the possible existence of an efficient unification of instruments of marketing and communication mix with the main principles of manipulation and influencing people in the luxury segment, along with its functionality and applicability. First it will focus on the theories of marketing mix and principles of manipulation, these are the main pillars of theoretical work. On the theoretical basis this work introduces examples of the synthesis of selected instruments of the marketing mix with the principles of manipulation. It will explore the possibility of application of this unification in practice and its usability based on selected literature and professional experience of the author. This work could be a source of inspiration for those who are wondering how to further improved sales in the luxury segment.
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Labe IV: Modelování pohybu vody a rozpuštěných látek ve vadózní zóně
České vysoké učení technické v Praze, Fakulta stavební ; Zumr, David ; Votrubová, Jana ; Sněhota, Michal ; Šanda, Martin ; Jelínková, V. ; Hrnčíř, Miroslav ; Dušek, Jaromír ; Dohnal, Michal ; Vogel, Tomáš ; Císlerová, Milena
Výzkumné práce vykonané ve třetím roce projektu týmem Fakulty stavební byly plynulým pokračováním aktivit z prvních dvou let řešení. V souhlase s metodikou byla pozornost zaměřena jednak na další vývoj simulačních modelů a vedle toho na měření a vyhodnocení hydraulických charakteristik. Pokračovaly experimenty určené na posouzení časoprostorové variability nasycených hydraulických vodivostí doplněných geofyzikálním měřením. Intenzivní zapojení studentů inženýrského i doktorandského studia do výzkumu umožnilo věnovat se v této fázi velmi podrobně možnostem zpřesnění popisu dynamiky proudění vody ve vadózní zóně, která je z hlediska transportních procesů determinující pro všechna řešení pohybu polutantů pod zemským povrchem.
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Comparison of Czech and French Drug Policies
Jelínková, Věra ; Maaytová, Alena (advisor) ; Blažek, Petr (referee)
The main aim of the thesis is to compare the drug policies of the Czech Republic and France from the point of achieving their partial objectives. The first chapter characterizes the Czech drug policy, the second concentrates on the French drug policy. The third chapter compares both systems on the basis of health statistics, then according to the public expenditure on drugs and it particularly compares the measures of the drug policies which are used to reach their specific objectives. At the end there is a selection of some of the French measures which could be implemented in the Czech drug policy.
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Social workers and their dilemmas in the organizations for seniors
JELÍNKOVÁ, Veronika
The thesis deals with the dilemmas of social workers who are working with seniors. In the theoretical part there are defined terms such as ?a senior? and ?senior age?, ?the basic physical and psychological changes that accompany this period?. There is also characterized the challenge of working with this group. Due to issues connected with work with elderly, the emergence of dilemmas can be assumed. These are characterized by Mr. L. Musil. In defining the underlying criteria for decisions, there are furthemore described ethical guidelines and their use in determining social workers? decision making. The practical part includes a research probe, which is conceived as a pilot research. Probe research examines whether social workers are faced with dilemmas and what particular dilemmas they are faced with. This part summarizes the results and presents possibilities of changes and adjustments of the research.
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Immigration to the Czech Republic Seen by Members of the Foreing Police in České Budějovice
JELÍNKOVÁ, Vladimíra
The thesis is compiled on the topic ?Immigration to the Czech Republic Seen by Members of the Foreign Police in České Budějovice.? In the theoretical part I focus on the common interpretation of migration, its solutions on the international level and the attitude of the Police of the Czech Republic in relation to national minorities. For the investigation I have chosen the quantitative research using the method of questionning by means of a standardised questionnaire. Research collection was created by the members of the Foreign police in České Budějovice (further ?members?). In total, 90 respondents were questioned. Out of this number, 67 questionnaires were returned, so the rate of the data collection was 74 %. The practical part is focused on the targets and hypotheses of the thesis. The main targets were to find out the opinions of the members on immigration of foreigners and what are their attitudes to integration of foreigners into the society. Hypothesis 1 presupposed that the members see the form of voluntary returns of foreigners´ home positively. Hypothesis 2 presupposed that the members´ negative opinion on not obeying law by foreigners prevails. Hypotheses were statistically tested and proved. The project of voluntary returns of foreigners to their home country is evaluated as a positive way of enabling the journey home from the following reasons: unfavourable economical conditions and the loss of the stay objective in the Czech Republic. Opinions of the members show that the foreigners do not obey law as a result of downfall of the traditional cultural minority norms and values, imperfect integration to majoritarian society and the following isolation. It is necessary to inform the members on the problems of immigration, integration and discrimination prevention in the form of training and seminars. The results of my thesis might be used for the comparison of following investigations in the field of foreigners´ integration into the Czech society and might create the base for the following investigations on the problems.
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