National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Current Australian film, film industry and the possibilities of cooperation
Janáčková, Alžběta ; MATHÉ, Ivo (advisor) ; Vacková, Martina (referee)
In my thesis, I will focus on the situation around the current Australian film (since 2000), whether it is a film for theatrical distribution or tv film, but I want to concentrate on feature films. Also, I am interested how does the film industry look like in Australia and what are the possibilities of cooperation between Australia and the Czech Republic, so the information will be useful for Czech producers.
Hewlett-Packard - communication strategy
Janáčková, Alžběta ; Halík, Jaroslav (advisor) ; Rákosníková, Hana (referee)
First part of the thesis is focused on definition of marketing and communication mix,follows definition of point of purchase and sale and the situation in Czech republic. Second part describes the Hewlett-Packard company, its communication strategy with the view to point of purchase and Store in Store concept.
Valašské muzeum v přírodě a jeho význam pro cestovní ruch
Janáčková, Alžběta ; Netková, Jarmila (advisor) ; Tichá, Tereza (referee)
Práce se zaměřuje na popis muzea, jeho jednotlivých částí, finanční situací, komunikační a propagační strategie, na celkové vypořádání se se změnami, jež nastaly po revolučním roce 1989

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