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Methodology for Evaluation in Google Company
Jakubcová, Beáta ; Souček, Martin (advisor) ; Souček, Jiří (referee)
The thesis describes a search engine of Google company and its method of web pages evaluating, which is used for sorting them on the search engine result page. In addition to the description of how search engines work in general, the thesis targets on differencies between Google and other search engines, as well as it mentions characteristics and principles designed by its founders, Larry Page and Sergey Brin, which make it unique. In the second part there are outlined some of many signals which are rated for every single web page. The most concerned signal is PageRank as the leading idea of pages evaluating, based on their link scheme which is founded on principles of citation analysis. Factors for evaluating are analysed using particular examples, and the topic is ended by the description of Google search engines changes from its beginning in 1998 until present.

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4 JAKUBCOVÁ, Barbora
4 Jakubcová, Barbora
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