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The medias influence on the physical appearance of the North Bohemian Region inhabitants
HOLUBOVÁ, Pavla
Bachelor thesis called: Influence of Mass-media on Physical Appearance of people in the Ústí Region{\crq}q is focused on importance of physical appearance of (post)modern individual and increasing influence of media in the society. Theoretical part concentrates on subject of media, commercial advertising and physical appearance, and provides basic information on target area (The Ústí Region) which represents basic database for target population. Collection of primary data was carried out by quantitative research. Then, secondary data analysis: content analysis of documents, and interrogation method: questionnaire technique, were used. Content analysis of documents draws from literary sources, Internet documents, magazines and memoirs. The questionnaire was anonymous; it comprised of combination of in total 27 open a closed questions. Introductory questions were focused on general information on a respondent, following ones concentrated on influence of media (advertising, Internet, TV, etc.) on physical appearance of people in the Ústí Region. The objective of thesis was to find out if younger age categories were more influenced by advertising (media) at perception of their own look, mainly when they used products (creams, slimming products, diets,{\dots}) or services (manicure, hairstyling, fitness,{\dots}) supporting better physical appearance, than higher age groups. Hypothesis of the work: Influence of mass-media on physical appearance of people in the Ústí Region falls with age, assumed that younger age categories were more influenced by media than higher ones. The research, however, showed that majority of respondents was convinced that at examining their own appearance they were not influenced by media. It was, nevertheless, found out that the age category most influenced by commercial advertising (media) was just the category of respondents between 18th to 29th year of age. Most respondents state that they do not examine their appearance comparing themselves with celebrities in media and do not use make-ups and aids or products improving their look under influence of commercials or media. During processing of the results it became clear that there was a significant difference between men and women in being influenced by commercial advertising, or in using various make-ups or services improving their look. Since the thesis was not focused on research from respondent{\crq}s point of view, this kind of division is not part of its outcomes. The influence of media on physical appearance of people is interesting not only from sex, but also from age point of view, because current advertisement has, to a certain degree, impact on perception of physical appearance of respondents in different age categories.
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