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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Business Plan of the Company Development
 Holinková, Lenka ; Kašpar, Pavel (referee) ; Šimberová, Iveta (advisor)
This thesis presents a business plan for development of trading company. Based on thorough analysis of significant external and internal factors I present the draft of conceptual changes in areas: organizational structure, employee motivation, sales management. Target of changes are increase market share and increase competitiveness. This thesis will serve management as implementation document for the realization of the proposed changes.
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Business Plan of the Company Development
 Holinková, Lenka ; Kašpar, Pavel (referee) ; Šimberová, Iveta (advisor)
This thesis presents a business plan for development of trading company. Based on thorough analysis of significant external and internal factors I present the draft of conceptual changes in areas: organizational structure, employee motivation, sales management. Target of changes are increase market share and increase competitiveness. This thesis will serve management as implementation document for the realization of the proposed changes.
Detailed record
The importance of information technologies for destination marketing
 Holinková, Lenka ; Vaško, Martin (advisor) ; Abrhám, Josef (referee)
The master's thesis deals with the importance of information and communication technologies (ICT) for destination marketing. At first define the current status of ICT in tourism and subsequently constitutes e-marketing tools and are initially listed tools which can destination motivate potential visitors, and then presents the information sources during their stay. This master's thesis aims to analyze e-marketing tourist area Kladske pomezi and using questionnaire to find out importance ICT for tourists. Primarily, what technologies are used while traveling and for what purposes. Afterwards, to find out what information to tourism participants in the terrain most lacking, how they evaluate a website Kladske pomezi and what information is most lacking at the websites of destinations. Subsequently derive conclusions and determine recommendations for destination management and marketing Kladske pomezi.
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See also: similar author names
2 Holinková, Lucie
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