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National Repository of Grey Literature

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Competitive environment analysis of travel agency Holbusová, Jana ; Vaško, Martin (advisor) ; Kvítková, Zuzana (referee) The thesis analyzes the competitive environment of CK Alexandria. The aim is to create a comprehensive framework for systematic analysis of competitive environment. The thesis uses principles of Competitive Intelligence reflecting the specifics of travel agent industry. The first part introduces travel agents in general. It is followed by a description of competitive environment of travel agents. The following capture introduces the theoretical information about Competitive Intelligence. The practical section outlines the possible usege of CI in the particular company. Detailed record

Application for mobile devices and its use in tourism Holbusová, Jana ; Vaško, Martin (advisor) ; Mlejnková, Lena (referee) Modern technologies increasingly influence all fields of human activity including tourism. Mobility is becoming a key component and mobile technologies are used in tourism more and more often. This bachelor thesis focuses on applications for mobile devices and their use in tourism. The first part of the thesis deals with E-tourism, there are a characteristic and a description of its development and its contemporary trends. Further attention is paid to M-tourism, in the same time describing mobile web and mobile applications themselves. The following section maps the market of mobile applications which can be used in tourism. The last part contains an evaluation of questionnaire investigation of knowledge and usage of these applications by respondents. Detailed record

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