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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Social guerrilla marketing
 Hejkalová, Tereza ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The diploma thesis deals with the social guerrilla marketing and its aim is to analyze the social guerrilla campaigns and to evaluate the suitability of the guerilla marketing for the social issues. The theoretical part describes marketing communications, new trends in communication, including guerrilla marketing, and also social marketing and social guerrilla marketing. The practical part includes the market research of guerrilla campaigns. The chosen campaigns are introduced and afterwards analyzed. Lastly, the suitability of this form of communication for the social issues is evaluated and the recommendations for future are suggested.
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Mutual relations of the Czech Republic and Netherlands
 Hejkalová, Tereza ; Černá, Iveta (advisor) ; Taušer, Josef (referee)
The purpose of this paper is to describe and evaluate the economic development of the Czech Republic and Netherlands from the year 2000 and consequently analyse mutual relations of both countries in the economic sphere and then in the field of culture and education. The relations have long-lasting tradition. We can find out the origins of mutual relations in the 11th century of the last millennium. This state belongs to the most important business partners of our country and currently is Netherlands not only the leading investor in the Czech Republic but also the leading recipient of the Czech investments.
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