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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Marketing communication of selected company
 Grecová, Kateřina ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the communication mix of the traditional Czech company Šohaj služby s.r.o. This thesis is divided into two basic parts – theoretical and practical. The theoretical part is focusing on the fundamental literature related to the topic, which provides the reader essential information on this issue and helps him to better understand the practical part. The second part is focused on the company itself. It is analysed by using selected marketing models. It is evaluated how the company communicates with customers and provides them its products. In conclusion, it is suggested some possibilities how to improve communication with its current and potential customers.
Detailed record
Nové trendy v cestovním ruchu
 Grecová, Kateřina
This bachelor thesis is focusing on new trends in tourism in the frame of outgoing. It is looked into present status of awareness of new trends of travelling over last two years and about which trends is the most interest among clients in the Czech Republic. This goal of the work is done due to survey among Czech tourists. In the end, the results of the questionnaire are graphically presented, analyzed and evaluated.
Detailed record
Marketing communication of selected company
 Grecová, Kateřina ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the communication mix of the traditional Czech company Šohaj služby s.r.o. This thesis is divided into two basic parts – theoretical and practical. The theoretical part is focusing on the fundamental literature related to the topic, which provides the reader essential information on this issue and helps him to better understand the practical part. The second part is focused on the company itself. It is analysed by using selected marketing models. It is evaluated how the company communicates with customers and provides them its products. In conclusion, it is suggested some possibilities how to improve communication with its current and potential customers.
Detailed record

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