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Selfies as a tool of gender identity construction
Gejdošová, Iva ; Kobová, Ĺubica (advisor) ; Pavlík, Petr (referee)
Taking selfies is a technique of self-monitoring, gaze and comparison, drawing from its regulatory force upon women. The photo-taking practice marks the surveillance of how individual gender performances fulfill the expectations of existing gender norms. The contemporary postfeminist hegemonic femininity presents woman as owning the right kind of dispositions, such as confidence or sexiness, in which case the area of the body plays a central role. In order to explore how performances of such femininity are constructed, this study uses content analysis to study the visual and textual content of Instagram posts. This master thesis analyses whether the Instagram users tagging posts #zanormalniholky (#fornormalgirls) are responsive through selfies to postfeminist femininity or rather use it as a form of resistance against the postfeminist discourse. Identity, including gender identity, is constituted through acts that purport to be its consequence. Selfies - as the results of this thesis show - have normative potential. Key words postfeminism, selfie, Instagram, social media, gender, self-portrait, self-presentation, feminism, #zanormalniholky, femininity, makeover paradigm
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Social Media and Gender in Political Campaigns: The Role of Candidate's Spouses in the Czech Republic
Gejdošová, Iva ; Soukeník, Štěpán (advisor) ; Švec, Kamil (referee)
This bachelor thesis titled 'Social Media and Gender in Political Campaigns: The Role of Candidate's Spouses in the Czech Republic' is an exploratory work which analyses how potential first ladies were portrayed on Facebook whilst their husbands, candidates in the 2018 Czech presidential election, ran their official campaigns. The objective was to uncover the role assigned to female spouses during the campaigns, how the women were constrained by traditionally feminine roles and to whom is their presence affecting. This thesis utilises the method of content analysis, which is employed not only as a mere data gathering tool to detect the textual side of posts, but also applied visually. A coding instrument which used Goffman's (1979) Gender displays was employed to detect the visual frames of the First lady. The textual portion of Facebook communication was sorted based on the mentioning of a spouse and then further examined using a coding sheet consisting of a total of 13 variables. By analysing Facebook posts published by each candidate during the official campaign, the thesis aims to depict how potential first ladies were depicted in traditional female roles, constrained by norms, and with no further role in the political process. The practical assessment of the paper crucially demonstrates the...
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