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National Repository of Grey Literature

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French organisations in the Czech Republic as the help to the French companies in their entry to the Czech market Ekslerová, Vladěna ; Mišovská, Soňa (advisor) ; Mišovská, Soňa (referee) Práce popisuje a hodnotí služby, které poskytují francouzské organizace v České republice francouzským podnikům, které chtějí vstoupit na český trh (export, implantace, navázání kooperačních vztahů). Francouzsko-česká obchodní komora, Mission économique, soukromé společnosti. Kulturně sociální zázemí Francouzů žijících v ČR. Francouzsko-české hospodářské vztahy. Specifika jednání s francouzskými partnery. Detailed record

"Low-cost" automobily - hrozba nebo příležitost pro Evropu? Ekslerová, Vladěna ; Přikrylová, Jana (advisor) Diplomová práce se zabývá fenoménem low-cost automobilů (do 8 000 ?) a jejich perspektivě pro evropský trh: do jaké míry je evropský trh pro prodej low-cost automobilů (LCA) perspektivní? Jak by měl LCA pro evropský trh vypadat? Jaké jsou klíčové faktory úspěchu? První část pojednává o LCA obecně (vývoj, výroba, ziskovost), druhá část se věnuje jejich přítomnosti globálně, třetí část je strategickou analýzou evropského automobilového trhu z pohledu výrobce LCA. Detailed record

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