National Repository of Grey Literature 5 records found  Search took 0.01 seconds. 
Sales Promotion and Advertising of Company
Dostálková, Michaela ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with the issue of marketing communication of a specific chain of cafes. It focuses mainly on the company's sales promotion and advertising tools. In the first, theoretical part of the thesis important concepts are explained. In the analytical part, analyses are made concerning the current state of the company. The last part deals with the evaluation of the current tools and the assessment about their retention or expansion.
"It's something like man flu": Male view on period
Dostálková, Michaela ; Vávra, Martin (advisor) ; Kobová, Ĺubica (referee)
The diploma thesis "It's something like man flu": Male view on period discusses the way men talk about menstruation, what is the level of their communication on that topic and how they view menstruating women. The text also reveals the stereotypes on menstruation in our society, and, last but not least, focuses on men's discourses of periods. The thesis focuses on three age groups classified as generations X, Y and Z. The theoretical part presents the basic concepts used in the text, such as gender, discourse, stereotype, etc. In this section, menstruation is viewed from biological, linguistic, historical and societal perspective which demonstrates the fact that within our society, it is an important part of women's lives. Subsequently, there is a part devoted to the definition of the term generation and the distinctions typical for each generation. The aim of this thesis is to, by using a mixed research, reveal men's approach towards periods. In addition to semi-structured interviews with men from individual generations, the author made use of an on-line questionnaire as well. Keywords Menstruation, generation, discourse, stereotype, cultural studies.
Japanese Management Philosophy: Approaches and Implementation in selected Company
Dostálková, Michaela ; Zelená, Veronika (advisor) ; Matheisel, Josef (referee)
The bachelor thesis is about approaches of Japanese management philosophy of operational management. This philosophy is based mainly on the implementation of lean management and kaizen, where the main requirement is to eliminate waste in processes and in activities at the operational level of the organization. In this thesis, will be described the philosophy in terms of theory and then used to solve a particular problem in chosen company introducing this approach in operational management.

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2 Dostálková, Marie
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