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Slovak Political Parties in the First Czechoslovak Republic : Analysis of the Program Goals
Dolejší, Tereza ; Gelnarová, Jitka (advisor) ; Just, Petr (referee)
The bachelor thesis deals with political parties, which operated in the Slovak during the first Czechoslovak Republic. The aim is to analyze the political programs of the parties, namely the programs of Republikánská strana zemědělského a malorolnického lidu, Československá sociálně-demokratická strana dělnická, Komunistická strana Československá, Hlinkova slovenská ľudová strana and Slovenská národná strana. I'm going to analyze how particular requirements, which relate to Slovakia, modified over time, disappeared and appeared in connection with the historical context. I am going to apply the discourse analysis as a research method. I am going to use formal political programs, historical documents as secondary sources and other publications dedicated to this historical period. The main research question will primarily concerned with issues of institutional organizations, competences, government structures, Czechoslovakism or autonomous requirements. I will search for all terms related to these topics in political programs. I will be interested in issues relating to the Slovak question. I will focus on the differences between Slovak and countrywide's political parties. The data will be evaluated and compared to each other in the conclusion.
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Sexuality as a storylinig element in the present television soap operas
Dolejší, Tereza ; Jirák, Jan (advisor) ; Reifová, Irena (referee)
A diploma thesis deals with sexuality as a storylining element in Czech soap operas. The sample contains long-running relational series that were broadcasted by television stations in October-November 2013. Specifically, there were series Cesty domů 2, Gympl s (r)učením omezeným, Ulice and Ordinace v růžové zahradě 2. There were used quantitative content analysis to detection the frequency of sexuality and qualitative narrative analysis to explore the context and way for create the plot. The categories of behavior and conversation containing elements of sexuality were analyzed in the study. During the preparation of the categories, I was inspired by research "How much sex is there in soap operas on British TV?" that was realized by Rami Al - Sayed and Barrie Gunter in 2012. I analyzed the elements of sexuality that create the storyline during the research. I examined the particular scenes where did appear the correlation of story to the previous and following events and debates . I focused on the explicit and implicit exposure of sexuality in the series. If there was an aspect of sexuality without storylining function I tried to find the reason for the occurrence in the series. The theoretical establishment of the topic deals with issues of narrative and discourse of sexuality. There are presented...
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Slovak Political Parties in the First Czechoslovak Republic : Analysis of the Program Goals
Dolejší, Tereza ; Gelnarová, Jitka (advisor) ; Just, Petr (referee)
The bachelor thesis deals with political parties, which operated in the Slovak during the first Czechoslovak Republic. The aim is to analyze the political programs of the parties, namely the programs of Republikánská strana zemědělského a malorolnického lidu, Československá sociálně-demokratická strana dělnická, Komunistická strana Československá, Hlinkova slovenská ľudová strana and Slovenská národná strana. I'm going to analyze how particular requirements, which relate to Slovakia, modified over time, disappeared and appeared in connection with the historical context. I am going to apply the discourse analysis as a research method. I am going to use formal political programs, historical documents as secondary sources and other publications dedicated to this historical period. The main research question will primarily concerned with issues of institutional organizations, competences, government structures, Czechoslovakism or autonomous requirements. I will search for all terms related to these topics in political programs. I will be interested in issues relating to the Slovak question. I will focus on the differences between Slovak and countrywide's political parties. The data will be evaluated and compared to each other in the conclusion.
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Guerilla marketing
Dolejší, Tereza ; Hejlová, Denisa (advisor) ; Gerbery, Juraj (referee)
The bachelor theses deals with guerilla marketing which presents an unconventional form of the products and services propagation. The aim of the guerilla marketing is surprise, to shock, to strike at the strategic location and the affordable price. The overall description of non-traditional marketing is mentioned in the theses content. I will also deal with the typical kinds of guerilla marketing or the samples of the individual campaigns. I will focus mainly on campaigns that have been realized in the Czech republic, even if the guerilla marketing relatively rarely occurs. Unusual types of the promotion are trying to work with the customer emotions, that is why I will deal with advertising psychology in one section. I'm going to use questionary with hooked illustration like the research method. The purpose of my research is exploring the human attitudes to the guerilla marketing. I will try to find out the consumer's reaction to the traditional types of advertising and whether they would welcome the more frequent uncommon campaigns. An important part of research will be investigation of the overall consciousness about the mentioned phenomenon.
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