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The effect of influencers on generation Y and their impact on its shopping behavior
Divišová, Klára ; Hejlová, Denisa (advisor) ; Miessler, Jan (referee)
This master thesis analyses the effect that online influencers have on the shopping behavior of Generation Y. Conclusions will be formed through examining qualitative research, gathered from a sample of Generation Y candidates living in the Czech Republic, in regard to how the candidates perceive influencers and their recommendations. Theories relating to the reliability of influencers, due to paid cooperation, will be studied to determine whether online users prefer classic forms of promotion. Generation Y was selected as there is evidence to suggest they are the last generation to grow up without online influencers present. The emphasis was mainly on their attitudes, opinions and real experiences. This master thesis will be divided into three areas; literature review, methodology and findings. The purpose of the literature review will be to evaluate existing theories and allow conclusions to be produced from the chosen research topic, electronic resources and professional articles were determined as reliable sources. The methodology explains the process of how the data was collected and analysed, primary research of qualitative data was collated via ten semi-structured interviews from carefully selected candidates. The findings section of this thesis will explain in detail the conclusions drawn...
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Multi-word verbs in speech of native and non-native speakers of English.
Divišová, Klára ; Vašků, Kateřina (advisor) ; Luef, Eva Maria (referee)
The present thesis is concerned with the topic of multi-word verbs (MWV) use in the speech of native and non-native (Czech) speakers of English. More precisely, it aims to give a quantitative as well as qualitative analysis of the use of three main MWV categories: phrasal verbs (PhV), prepositional verbs (PrV) and phrasal-prepositional verbs (PPV). In addition, it summarizes the main research areas in the field of MWV, one of them being the avoidance of MWV by non-native speakers of English, which has been an inspiration for conducting this study. The material comes from two spoken corpora: LINDSEI_CZ corpus of Czech speakers and its referential LOCNEC corpus of English native speakers. The analysis tries to disprove or prove three hypotheses, i.e. non-native speakers' usage of MWV is lower than that of native speakers, prepositional verbs are the favoured MWV by non-native speakers, and non-native speakers overuse certain MWV. The results show that the biggest difference is in the use of PhV as the non-native speakers use significantly fewer PhV than the native speakers; their usage of phrasal-prepositional verbs and especially prepositional verbs is rather comparable to native speakers. Non-native speakers also overuse (and conversely underuse) certain MWV that are far less (or conversely more)...
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Quantity partition of noncount nouns expressed by partitive constructions
Divišová, Klára ; Malá, Markéta (advisor) ; Vašků, Kateřina (referee)
The thesis explores the category of countability, with the main focus being on noncount nouns. The aim is to describe lexical means that enable noncount nouns to have count usage. The theoretical part firstly distinguishes count nouns from noncount nouns on the basis of their linguistic (i.e. grammatical, formal and semantic) features. Further, it delineates in more detail the means through which noncount nouns acquire the count usage; the most space is given to defining partitive constructions, their types, and possible vagueness. The practical part consists of an analysis of twelve selected noncount nouns and their respective partitives. The data are extracted from the British National Corpus (BNC). The partitives are divided according to their type and the thesis gives a quantitative, as well as a semantic classification of these partitives for each of the selected noncount nouns. The adjective modification of the noncount nouns is also partially studied.
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