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Ferman online
Polák, Ondřej ; Deus, Michal (advisor) ; Prokop, Petr (referee)
Work first describes the current practices in creating Ferman as the main labour organization document in a theatre environment. It deals with the form of information disclosure in it and its further distribution to interested parties.
It also suggests ways to transition to the creation and administration of the Ferman online. It describes and assesses the existing offer of systems for managing and sharing agendas, whether or not are they intended primarily for theatre environment.
The last part defines the design of a functional model of system Ferman online - Online system for tasks and leisure time management and sharing in the theatre environment. The thesis defines the system, describes its function, a user's attitudes and their options and shows its options in current and possible future use.
Finally, mapping the difficulties of the system implementation refers to the legal issues associated with its development and use, and finally outlines the feasibility of its use.
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Medial partnership
Kalinová, Barbora ; Deus, Michal (advisor) ; Pittermann, Jiří (referee)
Abstract
This bachelor thesis is dedicated to media partnership as one of the means of promotion of theatre subjects.
My main aim was to map the Czech media market and briefly outline types of media on the market, how the media approaches the media partnership, how they choose a form of media partnership and what gains the media partnership brings to both sides.
I also consider the issues relating to the term ?media partnership? and the lack of its legal form.
I have categorised the media in accordance with two aspects: 1) according to TV, radio and newspaper ratings/attendance and 2) according to a target group, which play a significant role when choosing a media partner. A considerable part of my thesis is focusing on particular examples of media types and their approach to media partnerships.
This thesis on Media partnership should outline the current practice for readers and advise them about the choice of suitable media partner. Besides information about the options of cooperation they could find an inspiration about what kind of services they can demand from the potentional media partner and what to offer in return.
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Internet as a instrument of promoting theater
Patzelová, Eliška ; Deus Test, Michal (advisor) ; Sulženko, Jiří (referee)
The Thesis ?Internet as a instrument of promoting theater? deals with issues of Internet marketing. Looking at two different models of Theater it describes ideals tools of Internet marketing for each model in the least financially challenging way. The impulse for creating this work was given by the increasing pressure of electronic media. We felt the need to clearly differentiate Internet marketing tools using examples of specific type of theatre so that the non-profit sector would not fall too far behind the commercial world which already uses
the Internet marketing to a great extent.
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