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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Customer Satisfaction Measurement in Brewery Zubr, a.s.
 Coufalíková, Helena ; Dostál,, Petr (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with measuring of customer satisfaction in Brewery Company Zubr, Inc. On the basis of marketing research, the data are processed using Microsoft Excel and subsequently evaluated. The result is an interpretation of proposals and recommendations aimed at improving customer satisfaction Brewery Zubr, Inc. Theoretical part describes the whole process of marketing research. Furthermore are outlined the problems of methodology for measuring customer satisfaction and briefly described the marketing environment. In the practical part of this thesis was designed questionnaire of customer satisfaction. The output of this questionnaire was the information on which the proposal was recommended for improve customer satisfaction.
Detailed record
Stigmatization and Destigmatization of ADHD by adults in the Czech Republic
 Coufalíková, Helena ; Hájek, Václav (advisor) ; Zavadil, Karel (referee)
Detailed record
Customer Satisfaction Measurement in Brewery Zubr, a.s.
 Coufalíková, Helena ; Dostál,, Petr (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with measuring of customer satisfaction in Brewery Company Zubr, Inc. On the basis of marketing research, the data are processed using Microsoft Excel and subsequently evaluated. The result is an interpretation of proposals and recommendations aimed at improving customer satisfaction Brewery Zubr, Inc. Theoretical part describes the whole process of marketing research. Furthermore are outlined the problems of methodology for measuring customer satisfaction and briefly described the marketing environment. In the practical part of this thesis was designed questionnaire of customer satisfaction. The output of this questionnaire was the information on which the proposal was recommended for improve customer satisfaction.
Detailed record

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