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National Repository of Grey Literature

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The implementation of Search Engine Optimization methods and keyword analysis in articles with scientific and technical content Chudáčik, Ondrej ; Žouželková Bartošová, Marie (referee) ; Jašková, Jana (advisor) Semestrálna práca je zameraná na implementáciu metódy Search engine optimization na vybranú webovú stránku. V práci autor zhŕňa konkretné body, na ktoré sa je potrebné pri implementovaní zamerať, aby sa webstránka zobrazila na prvej stránke výsledkov vyhľadávania Google. V prostredí súčasných internových vyhľadávačov, v ktorých algoritmy sa neustále vyvíjajú, je pre poskytovateľov webových stránok veľmi dôležité byť pre užívateľov ľahko prístupný a zároveň ostať aktuálny. Autor sa v práci jednotlivo venuje On-page a Off-page prvkom, ktoré v prípade správnej implementácie zaručia úspešnosť. Práca rozoberá základné funkcie, technické vlastnosti webových stránok a taktiež popisuje možnosť finančných príjmov z internetovej reklamy. Dôraz je kladený najmä na zodpovednosť pri dodržiavaní pravidiel optimalizácie. Detailed record

The implementation of Search Engine Optimization methods and keyword analysis in articles with scientific and technical content Chudáčik, Ondrej ; Žouželková Bartošová, Marie (referee) ; Jašková, Jana (advisor) Semestrálna práca je zameraná na implementáciu metódy Search engine optimization na vybranú webovú stránku. V práci autor zhŕňa konkretné body, na ktoré sa je potrebné pri implementovaní zamerať, aby sa webstránka zobrazila na prvej stránke výsledkov vyhľadávania Google. V prostredí súčasných internových vyhľadávačov, v ktorých algoritmy sa neustále vyvíjajú, je pre poskytovateľov webových stránok veľmi dôležité byť pre užívateľov ľahko prístupný a zároveň ostať aktuálny. Autor sa v práci jednotlivo venuje On-page a Off-page prvkom, ktoré v prípade správnej implementácie zaručia úspešnosť. Práca rozoberá základné funkcie, technické vlastnosti webových stránok a taktiež popisuje možnosť finančných príjmov z internetovej reklamy. Dôraz je kladený najmä na zodpovednosť pri dodržiavaní pravidiel optimalizácie. Detailed record

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