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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketingový mix ve vybrané maloobchodní prodejně
 Chládková, Martina
Chládková, M. „Marketing mix in selected retail store“. Bachelor Thesis. Brno: Mendel University in Brno, 2019. This bachelor thesis is focused on analysing the current marketing mix of a selected retail store. Its aim is to improve selected elements of current extended marketing mix. Proposals are based on the analysis of external environment, competition and market research. In order to fulfil the aim of the thesis, a literature review is carried out, within which the basic concepts are defined. Individual methods of analysis such as PESTE, Porter's five driving forces model, competition analysis and EFE matrix are applied in the results of the work. The store's internal environment was explored by using an expanded marketing mix. A questionnaire survey was used to make recommendations for improvement and to identify the target customer. The most appropriate proposals are assessed from the economical point of view.
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The use of celebrities in marketing communication of adidas women cosmetics brand
 Adamcová, Kristina ; Zamazalová, Marcela (advisor) ; Chládková, Martina (referee)
The objective of the diploma thesis was to evaluate the suitability of choosing beach volleyball representatives Kristýna Kolocová and Markéta Sluková as the new faces of the adidas brand women's cosmetics line. Following the introduction of the adidas brand is an account of products portfolio distributed by this brand, description of their communication and characteristics of communication of their main competitor. Secondary research prepared the necessary basis for the primary character. The means of the primary research was a questionnaire, which was distributed to 162 respondents mainly from the University of Economics. The result was a finding, that Kristýna and Markéta are known by approximately half of the subjects and that the absence of the main communication channel, television, was a probable influence on the awareness of the subjects about cooperation with the adidas women's cosmetics brand. The recommendation for future marketing campaigns is more intensive communication via internet and the use of television as the key communication channels.
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See also: similar author names
2 Chládková, Marika
1 Chládková, Monika
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