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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The launch of a new brand to the market and application of marketing plan
 Hojgr, Pavel ; Tahal, Radek (advisor) ; Cetlova, Eva (referee)
This master's thesis focuses on analysis of marketing tools used by launch of a new brand of sonic electronic toothbrushes Philips Sonicare to the market in Czech Republic. The analysis lies in evaluation of specific usage of marketing tools and whole communication mix in a multinational company. The analysis is followed by suggested corrective measures for each part of marketing plan, which take in account especially marketing activities for next year.
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