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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Use of marketing tools at a retail store
 Burdová, Beáta ; Horová, Olga (advisor) ; Pelc, Milan (referee)
The Masters Thesis follows up with the development of the retail store of farm food in South Bohemia by using marketing tools. The theoretical part of the thesis defines market, basic marketing tools and customer. It further analyses a situation of farmers market and farm food in Czech Republic. The application part focuses on the development of the retail store in Tábor in South Bohemia. It analyses each marketing tool the owner of the store uses to keep a relationship with his customers. At the same time to make connection towards to new customers. The conclusion provides data evaluation from certain marketing tools and activities.
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Marketing analysis of brands Mary Kay and DM
 Burdová, Beáta ; Tahal, Radek (advisor) ; Kolouchová, Daniela (referee)
The topic of this Bachelor's thesis is Marketing analysis of brands Mary Kay and DM. The work defines two very strong brands which exist on the market for several decades. The main aim of this work is to compare people's perception of each brand and come closer to the result of their perception. In the theoretical part are defined following terms: marketing, marketing and communication mix and its individual parts, as well as customer and brand. The practical part of the thesis evaluates and deals with the results gained through the questionnaire survey and relevant comments.
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1 Burdová, Barbora
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