Home > Search Results: Berka, Marek
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Reporting of Economic Indicators
 Berka, Marek ; Čechmánek, Pavel (referee) ; Kříž, Jiří (advisor)
This Bachelor's thesis is focused on the financial analysis of four years of the company XY, a.s. The thesis is further divided into three main parts. The first part is theoretical part, which describes the financial analysis and its methods. The second part contains the chapter An Analysis of The Current State, where there are methods of financial analysis used on the specific company. The final part contains thee chapter Own Proposals for Resolution which provides the financial evaluation of the company and recommended improvements to the financial situation of the given company.
Detailed record
International Marketing Strategy of the Selected Company Entering the Foreign Market
 Berka, Marek ; Urabetzová, Vendula (referee) ; Havíř, David (advisor)
This diploma thesis focuses on designing an international marketing strategy for an e-commerce company that plans to enter the markets of the United States of America, Great Britain and Germany. The work analyzes the current marketing mix and the external environment of the selected company and, based on the information obtained, proposes marketing proposals for promotion and sales in the mentioned markets. The main goal is to create an effective marketing strategy that will enable successful entry into foreign markets for new business. In the final part, our own solutions are presented, which include the company's vision and mission, marketing mix design for individual markets, recommendations for social networks and financial costs for marketing activities. Critical success factors are also identified for achieving successful entry into foreign markets.
Detailed record

See also: similar author names
11 BERKA, Martin
11 Berka, Martin
6 Berka, Michal
1 Berka, Milan
6 Berka, Miroslav
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English