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The research of biathlon among students of FTVS UK
 Beran, Dominik ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: The research of biathlon vieweship among students of FTVS UK Objectives: The objective of this bachelor thesis is to provide data on the basis of marketing research about biathlon viewership among students of FTVS UK. Contribution of this thesis should be providing useful insight related to viewership and interest into biatlon for this group. This data could set a basis for a deeper reasearch in the foreseeable future. Methods: This thesis uses the method of quantitative research. The selection of the respondents was done by partially influences selection and the minimal sample size was set to at least seventy five respondents. Electronic questioning was used to collect the primary data. Results: According to the research results, nearly 86 % of the respondents had shown interest into biathlon. It was also found out, that vast majority of them has been watching biathlon races via ČT sport channel. More than 78 % of the respondents follows biathlon content on social networks. According to respondents, the two most important factors of biathlon broadcasting are quality commentary and quantity of commercials. Keywords: marketing research, media, viewership, biathlon
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5 Beran, David
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