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An offer of a chosen tour operator
 Bendová, Simona ; Voříšková, Barbora (advisor) ; Petrů, Zdenka (referee)
The Bachelors thesis focus on a chosen tour operator - ALEX. The central topic is an analysis of the offer by Tour Operator ALEX. The first part explains terms such as a tour operator, an offer, a participant of the tourism or marketing mix in the tourism. The practial part works at the offer of the Tour Operator ALEX, covering the marketing mix. The SWOT analysis and the comparison with competitors are disassembled in the conclusion of thesis.
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See also: similar author names
1 BENDOVÁ, Soňa
1 BENDOVÁ, Štěpánka
1 Bendová, Stanislava
7 Bendová, Šárka
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