National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Microtransactions and its Usage in Czech Environment
Žitník, Martin ; Štepník, Štefan (referee) ; Neuwirth, Bernard (advisor)
This bachelor thesis is focused on usage of electronic payment systems for microtransaction in Czech environment. a part of this thesis is analysis of such systems in context of Czech background outgoing form theoretical knowledge about its characteristics and diversification. The result is proposal of solutions for implementing electronic payment systems for purposes of microtransactions on typic cases.
Marketing Plan of Selected Product
Žitník, Martin ; Martináková, Radka (referee) ; Schüller, David (advisor)
This diploma thesis is focused on creating marketing plan for introducing new product to the market. Marketing plan is formed based on methods and approaches that are summarized in theoretical part of this thesis. The content of the plan is coming from micro and macro analyses and also form survey that has been conducted in this thesis. The output is adequate marketing plan for introducing new web based game to the market. In this diploma thesis is also suggested optimal price of the product.
Microtransactions and its Usage in Czech Environment
Žitník, Martin ; Štepník, Štefan (referee) ; Neuwirth, Bernard (advisor)
This bachelor thesis is focused on usage of electronic payment systems for microtransaction in Czech environment. a part of this thesis is analysis of such systems in context of Czech background outgoing form theoretical knowledge about its characteristics and diversification. The result is proposal of solutions for implementing electronic payment systems for purposes of microtransactions on typic cases.
Marketing Plan of Selected Product
Žitník, Martin ; Martináková, Radka (referee) ; Schüller, David (advisor)
This diploma thesis is focused on creating marketing plan for introducing new product to the market. Marketing plan is formed based on methods and approaches that are summarized in theoretical part of this thesis. The content of the plan is coming from micro and macro analyses and also form survey that has been conducted in this thesis. The output is adequate marketing plan for introducing new web based game to the market. In this diploma thesis is also suggested optimal price of the product.

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