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New technologies in training and development
Bednárová, Miroslava ; Dvořáková, Zuzana (advisor) ; Švejcarová, Pavla (referee)
The goal of this thesis is to bring complex outlook on New technologies used in Training and development, directed mainly to public, Training and development specialists and managers who are deciding whether to start using New technologies in their company or not. The thesis shows the beginning of a company training and its evolution, as well as main pros and cons of new forms. The thesis mentions not only descriptive properties of new technologies, but also defines requirements needed for their usage and measurements used to evaluate their contribution.
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Mediocracy - political communication in the mass media era
Švejcarová, Pavla ; Müller, Karel (advisor) ; Dvořáková, Vladimíra (referee)
The aim of this master thesis is to analyse how Czech political parties used social network to political communication before election in year 2013. The work tries to define the basic concepts of political marketing, political communication and new, modern forms of it associated with the Internet and social networks. In the analytical part I analyse Facebook profiles of selected parties. The work is complemented by scans of profiles, graphs and tables, which can help to understand the analysis. The analysis uses data from the annual reports of the parties, the publication of the Institute of Political Marketing, and most of its research interviews.
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Analyze Political Coverage of Czech Television
Švejcarová, Pavla ; Müller, Karel (advisor) ; Mikeš, Jiří (referee)
The aim of this bachelor thesis is to analyze political coverage of Czech Television in particular event. Firstly, it tries to describe theoretic parts of coverage and to define every components of objectivity. Next part of this thesis describes the institute of Czech Television and everything what can influence on its operation. Finally, the third part of work is the analysis, which tries to find part of objectivity and impartiality and tries to prove that articles of Codex of Czech Television are met in programmes
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