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Marketing Communication of the Product in Brewery Sector
Štadlerová, Kristýna ; Vylíčil, Ondřej (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis is focused on changes the marketing communication of the product Royal Dog cider in brewery sector, which is implented on analysis method. The main purpose of this bachelor thesis is evaluating the current situation of the marketing communication of the product Royal Dog cider, which slopes under the company Pivovar ZUBR a.s. According to the results of mentioned analysis there are suggestions for improvement of marketing communication with an aim of increasing new customers and get the product and company more aware.
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Alignment of dynamic growth with internal development of company operating in digital marketing
Štadlerová, Kristýna ; Abaffy, Michal (referee) ; Bumberová, Veronika (advisor)
This diploma thesis deals with proposals in the area of inner development of a company that is very dynamically growing and operating in the digital marketing industry situated in Brno. Theoretical part defines basic concepts of development management and growing pains including description of selected analytical or evaluation methods. Analyses regarding context, environment and functioning of the company are presented in the analytical part of this thesis. Based on these analyses are presented key factors. New designs come out of the conclusions and results of the evaluation part. It contains the description of changes and precautions including their implementation. This, as a goal, will improve current processes leading to increasing quality service and customer satisfaction.
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Alignment of dynamic growth with internal development of company operating in digital marketing
Štadlerová, Kristýna ; Abaffy, Michal (referee) ; Bumberová, Veronika (advisor)
This diploma thesis deals with proposals in the area of inner development of a company that is very dynamically growing and operating in the digital marketing industry situated in Brno. Theoretical part defines basic concepts of development management and growing pains including description of selected analytical or evaluation methods. Analyses regarding context, environment and functioning of the company are presented in the analytical part of this thesis. Based on these analyses are presented key factors. New designs come out of the conclusions and results of the evaluation part. It contains the description of changes and precautions including their implementation. This, as a goal, will improve current processes leading to increasing quality service and customer satisfaction.
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|
|
Marketing Communication of the Product in Brewery Sector
Štadlerová, Kristýna ; Vylíčil, Ondřej (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis is focused on changes the marketing communication of the product Royal Dog cider in brewery sector, which is implented on analysis method. The main purpose of this bachelor thesis is evaluating the current situation of the marketing communication of the product Royal Dog cider, which slopes under the company Pivovar ZUBR a.s. According to the results of mentioned analysis there are suggestions for improvement of marketing communication with an aim of increasing new customers and get the product and company more aware.
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