|
|
Sport event management: Jizerská 50
Štáhlová, Zuzana ; Omcirk, Vilém (advisor) ; Šíma, Jan (referee)
Title: Sport event management: Jizerská 50 Goal: The aim of the master thesis is to create proposal and suggestions for the 50th Jizerska 50 and the next upcoming event. Methods: In this thesis was used the qualitative analysis of Jizerska 50 - form of case study, participant observation, semi-structured interview and complemented by the SWOT analysis. Results: The result of master thesis is the set of proposals, which are based on the knowledge and results of Jizerska 50 in previous years and its SWOT analysis. Analysis revealed the possibility of applying new variations for the 50th Jizerska 50 and the next upcoming event. Also suggestions for project management effectiveness, sponsorship and event program. Key words: project management, cross-country skiing, organization, sport sponsorship, SWOT analysis, marketing mix.
|
|
|
Sport event management: Jizerská 50
Štáhlová, Zuzana ; Omcirk, Vilém (advisor) ; Šíma, Jan (referee)
Title: Sport event management: Jizerská 50 Goal: The aim of the master thesis is to create proposal and suggestions for the 50th Jizerska 50 and the next upcoming event. Methods: In this thesis was used the qualitative analysis of Jizerska 50 - form of case study, participant observation, semi-structured interview and complemented by the SWOT analysis. Results: The result of master thesis is the set of proposals, which are based on the knowledge and results of Jizerska 50 in previous years and its SWOT analysis. Analysis revealed the possibility of applying new variations for the 50th Jizerska 50 and the next upcoming event. Also suggestions for project management effectiveness, sponsorship and event program. Key words: project management, cross-country skiing, organization, sport sponsorship, SWOT analysis, marketing mix.
|
|
|
Sale support of adidas products
Štáhlová, Zuzana ; Voráček, Josef (advisor) ; Omcirk, Vilém (referee)
Title: Sale support of adidas products Goal: The aim of the bachelor thesis is the analysis of sales support adidas products, which takes place in the two largest and most important running races by RunCzech project. The second aim is to create proposal for sale support in 2015. Methods: In this thesis was used the qualitative analysis - form of case study. All information about sales and registered runners were obtained by analysing documents. The dependence between results on sales and participants was determined by correlation analysis. Results: The result of this bachelor work is new and modified proposal of sale support in 2015, which is based on the knowledge and results of sale support in 2014. Analysis of sales support in 2014 revealed its target groups, marketability of goods, resulting sales and failings as well. These reveals were used for adjust of sales support in 2015. The major changes will be in adding more attractive forms of sales support and changes in selling products range. Key words: event marketing, promotion, analysis, marathon.
|
|
|
The use of the theory of social work at work with the Roma minority
STAHLOVÁ, Zuzana
The aim of this study is to explore whether social workers use theoretical concepts while working with the Roma minority. The research used a qualitative research method. Data collection was performed using of intentional (purposeful) selection. Qualitative data were obtained by interview with using the instructions. The research group was selected from a group of social workers assigned by the target group with which they work. This group consists of six social workers who work primarily with the Roma minority in southern Bohemia. To achieve this objective we established research question: Do the social worker use theoretical concepts while working with the Roma minority? If so, what and how, if not, what they use instead? Data were analyzed using cluster method. This method is used to group certain statements in groups, according to the resolution of certain issues. The results implies that only half of the communication partners uses a theoretical approaches. From the discussions it is clear that only two of them are using them consciously. They most frequently use tasks oriented approach and client-oriented approach. One communication partner even mentioned anti-discriminating approach. Most social workers agreed that they use their own judgment in their work. Self judgment is meant empathy, intuitiveness and more. Furthermore, communication partners mentioned findings, which can be used. It is very important to have mutual trust when working with the Roma minority. Academic teaching Romani would also be good to facilitate communication between the social worker and the target group. It would also be appropriate to concentrate knowledge about social work with the Roma minority into one comprehensive publication. This thesis can serve as a basis for further elaboration of this theme.
|
guest ::
RSS feed.